Field Marketing Manager

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JOB DESCRIPTION

As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing programs. You will be aligned with the US Commercial and Canada sales organization and through collaboration with sales leadership and other key stakeholders, the field marketing manager will creatively work to raise awareness and generate demand for BlackBerry’s robust Secure Communication portfolio to the Government and Critical Infrastructure markets.

The Field Marketing Manager will create and execute targeted marketing programs that will positively impact revenues and provide an ROI.  Programs will include field events, thought leadership initiatives, executive programs, tradeshows, sponsorships, webinars, partner programs, digital and content marketing.  Manager will leverage experience to find new and innovative ways to connect with current customers and prospects while implementing proven tactics to drive the business.

We need a smart, creative, and dedicated individual who has exceptional marketing, planning and project management skills.  Individual should be able to demonstrate a proven record of producing results.  Candidate should also be able to thrive in a high paced and demanding environment that continually evolves.

RESPONSIBILITIES

The successful candidate's responsibilities will include:

• Build strong relationships, alignment and communication with US Commercial and Canada sales organization, marketing peers and channel partners.  Closely align with sales leadership to drive new logo pipeline that will help achieve sales targets. 

• Develop and collaborate on a GTM strategy for US Commercial and Canada field region and channel marketing. Execute marketing plans with sales teams and channel partners that increase awareness of BlackBerry’s cybersecurity portfolio, drives demand, and grows business revenues. 

• Own quarterly and annual marketing pipeline generation goals, leveraging planned budget to achieve targets.

• Manage sales and channel field marketing events which include all aspects of event contracting and execution, ability to communicate deliverables, action items and updates to the team and internal stakeholders. Collaborate with third-party vendors to evaluate programs, manage event logistics and promotions.

• Create online content, messaging and collateral for the assigned territories that creates a compelling journey for the Government and Critical Infrastructure audience.

• Measure and manage impact of marketing programs, report on results, and present recommendations for improvement.

SKILLS & QUALIFICATIONS

• Relevant/related experience.  Minimum 7 years with a BS/BA or 5 years with a MS/MA.  Experience in B2B software marketing and cybersecurity marketing highly preferred.

• Broad knowledge of secure mobile communications is highly desirable.

• Ability to translate and communicate key business priorities in the form of strategy and the execution of tactical marketing programs and activities.

• Superior written and verbal communication skills.

• Strong interpersonal skills and ability to earn trust and respect from sales leadership and other colleagues. 

• Experience in marketing reporting, campaigns, dashboards, and KPIs. Ability to organize and present data in a clear and concise manner. Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization. Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the territories supported.

• High energy, self-directed, team player with the ability to see the big picture while managing the day-to-day details. 

• Proficient use of technology including ON24, Microsoft Office, NetSuite, Smartsheets, Demandbase or similar tools are essential.

ADDITIONAL ASSETS

• Previous experience working in the Government industry is highly desirable.

• Exceptional interpersonal and relationship management skills.

• Confident and effective communicator.

• Ability to effectively present and influence individuals and groups at all levels.

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