Rossum Logo

Rossum

Field Marketing Manager

Reposted 5 Days Ago
In-Office
Charlotte, NC
Mid level
In-Office
Charlotte, NC
Mid level
The Field Marketing Manager will plan, execute, and measure regional marketing programs to drive lead generation, customer engagement, and revenue growth, collaborating with sales and product teams for localized campaigns and brand awareness.
The summary above was generated by AI

We’re seeking a results-driven Field Marketing Manager to join our team. You will play a key role in driving pipeline acceleration and regional impact through high-touch field marketing.

You’ll assist in the creation, execution, and measurement of regional marketing programs—including events, webinars, and local campaigns—designed to generate leads, engage customers, and influence revenue growth. You'll collaborate closely with Sales, Product Marketing, and Demand Gen teams to align on goals and tailor messaging that resonates in local markets.

You’ll help us with the following questions and challenges:
  • How can we create and execute high-impact regional marketing programs that directly contribute to pipeline and revenue growth?

  • How can we effectively localize global campaigns to resonate with specific regional audiences and buying behaviors?

  • How do we build strong partnerships with Sales, Product Marketing, and Demand Gen to maximize the effectiveness of field marketing initiatives?

  • How can we leverage data and performance insights to continuously optimize our marketing programs?

  • How can we enhance brand awareness and market credibility through local influencer and journalist networks?

The role

You’ll be responsible for planning, executing, and measuring regional field marketing programs that generate leads, engage customers, and influence revenue growth.

  • Assist in the creation, execution, and measurement of field marketing programs, including executive events, webinars, roundtables, sponsorships, and local campaigns.

  • Collaborate with Sales and Product Marketing to develop targeted materials and messaging that connect with local personas and verticals.

  • Localize global campaigns and content to fit the needs of specific regional audiences and buying behaviors.

  • Develop and nurture a network of influencers and journalists in the intelligent document processing space to increase brand awareness, market credibility, and campaign amplification.

  • Manage logistics and operations for local events—including vendor coordination, venue selection, speaker preparation, and on-site support—to ensure flawless execution.

  • Support Account-Based Marketing (ABM) initiatives through tailored field experiences and coordinated campaign execution.

  • Analyze campaign performance metrics and provide actionable insights to improve program effectiveness and ROI.

  • Manage the regional field marketing budget and maintain alignment with pipeline and revenue targets.

  • Build strong partnerships with regional Sales and SDR teams to identify opportunities, accelerate deals, and ensure mutual accountability.

What we offer:
  • 20 days of vacation

  • Health Benefits: Medical (Aetna), dental (Guardian), and vision (VSP)

  • 401k: Employer matching 100% contribution of 100% of the employee deferral up to 6% of eligible compensation, made each pay period

  • Flexible working hours

  • Employee Stock Option Plan

Top Skills

Account-Based Marketing
Data Analysis
Event Management
Webinar Tools

Similar Jobs

16 Days Ago
In-Office
Raleigh, NC, USA
72K-72K
Junior
72K-72K
Junior
Other • Professional Services • Retail
The Retail Marketing Manager manages multiple retail marketing teams to generate sales leads, develop staff, and drive brand awareness.
Top Skills: Microsoft Office Suite
9 Days Ago
In-Office or Remote
4 Locations
Senior level
Senior level
Information Technology • Consulting
The Field and Partner Marketing Manager will develop marketing strategies and execute plans to drive engagement and revenue for the SLED market, collaborating with sales and partners to generate leads and manage campaigns.
Top Skills: B2B MarketingCampaign ManagementDemand GenerationDigital MarketingMarketing AutomationMarketing StrategyPartner MarketingPerformance Marketing
13 Days Ago
In-Office
Matthews, NC, USA
Junior
Junior
Other
The Marketing Manager leads marketing strategies for music and artists, manages budgets, develops reports, and creates promotional materials while fostering relationships within the industry.
Top Skills: BudgetingDspsEmail MarketingMarketing StrategiesPr StrategiesSocial Media Management

What you need to know about the Charlotte Tech Scene

Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.

Key Facts About Charlotte Tech

  • Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
  • Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
  • Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
  • Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account