Lead product management for the Experience Optimization Agent within an AI-powered marketing ecosystem. Own vision, roadmap, and delivery to simplify creation and optimization of Adobe Target experiments, enable personalization, drive adoption, and ensure governance, compliance, and Responsible AI practices across cross-functional teams.
About this role:
Wells Fargo is seeking a Lead Digital Product Manager to join the Future Autonomous Marketing (FAM) team, an initiative focused on transforming the way marketing is planned, created, optimized, and delivered through an ecosystem of AI-powered agents.
In this role, you will own the vision, strategy, roadmap, and delivery of the Experience Optimization Agent, a core capability within the FAM ecosystem focused on helping campaign managers design, configure, launch, and optimize digital experiences through experimentation and personalization. The Experience Optimization Agent will leverage AI-assisted workflows and recommendations to simplify the creation of Adobe Target activities, accelerate test development, improve experimentation practices, and help marketers identify opportunities to increase engagement, conversion, and customer value.
You will work closely with marketing, digital, analytics, technology, and product teams to deliver intelligent capabilities that reduce complexity, increase adoption of experimentation practices, and enable swift and scalable experimentation configuration.
Key Responsibilities
Product Strategy & Execution
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$119,000.00 - $206,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
21 Aug 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Wells Fargo is seeking a Lead Digital Product Manager to join the Future Autonomous Marketing (FAM) team, an initiative focused on transforming the way marketing is planned, created, optimized, and delivered through an ecosystem of AI-powered agents.
In this role, you will own the vision, strategy, roadmap, and delivery of the Experience Optimization Agent, a core capability within the FAM ecosystem focused on helping campaign managers design, configure, launch, and optimize digital experiences through experimentation and personalization. The Experience Optimization Agent will leverage AI-assisted workflows and recommendations to simplify the creation of Adobe Target activities, accelerate test development, improve experimentation practices, and help marketers identify opportunities to increase engagement, conversion, and customer value.
You will work closely with marketing, digital, analytics, technology, and product teams to deliver intelligent capabilities that reduce complexity, increase adoption of experimentation practices, and enable swift and scalable experimentation configuration.
Key Responsibilities
Product Strategy & Execution
- Define and execute the vision, strategy, and roadmap for the Experience Optimization Agent.
- Prioritize investments and capabilities that deliver measurable value for campaign managers and the business.
- Drive adoption, outcomes, and continuous product improvement.
- Deliver AI-powered capabilities that simplify the creation, configuration, and optimization of Adobe Target experiments and personalization activities.
- Enable data-driven decision making through intelligent recommendations, guided workflows, and experimentation best practices.
- Drive improvements in customer experience, engagement, and marketing performance.
- Partner across marketing, digital, analytics, technology, and operations teams to deliver scalable solutions.
- Align stakeholders on product priorities, roadmap decisions, and success measures.
- Communicate product strategy, business impact, and key outcomes to senior leadership.
- Ensure product capabilities align with enterprise governance, compliance, and Responsible AI standards.
- Partner with Risk, Legal, Compliance, and Technology Controls teams to enable safe and responsible innovation.
- 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 5+ years use of Adobe Target for experimentation purposes within a regulated environment
- 2+ years' experience with Artificial Intelligence capabilities and Agentic solutions
- Exceptional problem-solving abilities
- Proven ability to work cross-functionally in an agile delivery model.
- Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
- Excellent written and oral communication skills with ability to clearly communicate results
- Experience delivering platform-scale capabilities that support reuse and configurability.
- Deep familiarity with modular marketing content models, dynamic templating, and channel-specific constraints.
- Experience operating in a regulated enterprise environment.
- Knowledge of Responsible AI and human-in-the-loop workflows.
- Experience partnering with brand, creative, or marketing operations teams.
- Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
- Demonstrated track record of effective influencing and collaboration at all levels
- Ability to travel up to 10% of the time
- Must reside within a commutable distance from work
- Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
- This position is not eligible for Visa sponsorship.
- Relocation assistance is not available for this position.
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$119,000.00 - $206,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
21 Aug 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid
Wells Fargo Charlotte, North Carolina, USA Office
355 W Martin Luther King, Jr BLVD, Charlotte, NC, United States, 28202
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