The Director of Sales & Marketing oversees financial aspects of sales, manages budgeting and forecasting, develops client relationships, drives strategic performance, and leads the sales team.
About nSide
nSide is a growing leader in K-12 school safety and emergency management software, helping school districts create safer, more prepared learning environments through modern, mission-critical technology. Our SaaS-based solutions support emergency preparedness, reunification, behavioral threat assessment, critical infrastructure mapping, and real-time situational awareness for schools and public safety partners across the country.
As districts increasingly adopt digital platforms to modernize safety and compliance, nSide sits at the intersection of education, public safety, and enterprise software innovation, delivering scalable, data-driven solutions that make a meaningful impact in the communities we serve.
We are seeking a software-savvy, revenue-driven sales leader who understands how to sell complex SaaS solutions, lead high-performing teams, and scale go-to-market strategies in a fast-growing technology organization.
Responsibilities & Duties
- Own and drive all financial aspects of a SaaS sales organization, including ARR growth, pipeline health, budgeting, forecasting accuracy, and ROI across sales and marketing initiatives.
- Lead and optimize a full-cycle enterprise software sales function, including sales operations, pipeline management, and CRM discipline to ensure predictable revenue performance.
- Champion adoption of modern sales technologies and SaaS tooling (e.g., CRM, sales engagement platforms, forecasting tools, AI-driven analytics) to improve rep productivity, pipeline visibility, and conversion rates.
- Drive AI-enabled and data-driven sales strategies, leveraging automation and analytics to enhance lead scoring, opportunity prioritization, forecasting accuracy, and deal execution.
- Partner closely with Marketing and Business Development to develop digital-first demand generation strategies, using marketing automation, performance analytics, and intent data to drive qualified pipeline.
- Lead a consultative, solution-based sales approach tailored to complex buying cycles common in enterprise and public sector software environments.
- Build and scale a high-performing sales team capable of effectively articulating technical product value, integrations, and platform capabilities to both technical and non-technical buyers.
- Develop deep understanding of nSide’s platform, product roadmap, and competitive differentiation to position solutions effectively in a SaaS and public sector landscape.
- Establish strong relationships with district leaders, IT stakeholders, and public safety partners by aligning software capabilities with operational, compliance, and safety needs.
- Collaborate with executive leadership on go-to-market strategy, pricing models, customer segmentation, and expansion strategies (e.g., upsell, cross-sell, renewals).
- Foster a culture of continuous improvement, experimentation, and technology adoption within the sales organization.
- Represent nSide at conferences, trade shows, and customer engagements, showcasing the value of our software platform and technology ecosystem.
- Utilize market intelligence, customer data, and competitive analysis to inform product positioning and software sales strategy.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
- 10+ years of experience in SaaS or enterprise software sales, with clear success selling complex, multi-stakeholder solutions.
- 5+ years of experience leading and scaling software sales teams, including pipeline management, sales operations, and revenue forecasting.
- Demonstrated success driving growth in a subscription-based or recurring revenue model (ARR/MRR) environment.
- Strong proficiency with modern sales tech stacks (e.g., Salesforce or similar CRM, sales engagement tools, forecasting platforms, marketing automation systems).
- Experience leveraging AI tools, automation, and analytics within a software sales organization to improve performance and efficiency.
- Proven ability to sell technical solutions, translate product capabilities into business value, and engage with both business and technical stakeholders (e.g., IT, security, operations).
- Strong analytical skills, including experience with data-driven decision-making, pipeline analytics, and SaaS metrics (CAC, LTV, churn, etc.).
- Excellent communication, presentation, and executive-level relationship management skills.
- Ability to thrive in a high-growth, technology-driven environment and lead change effectively.
- Willingness to travel for client meetings, industry events, and conferences as needed.
Preferred Qualifications
- Experience selling into K-12, education, public sector, or government markets, particularly within technology or SaaS.
- Background in school safety, emergency management, compliance, or mission-critical software platforms.
- Experience working in a growth-stage SaaS company or scaling a sales organization through rapid expansion.
Salary: $100,000 - $110,000 per year.
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