Leads marketing forecasting, budget alignment, and ROI strategy across more than 40 branches. Develops performance models predicting appointments and sales, manages marketing spend against targets, partners with FP&A and senior marketing leadership, and trains Divisional Marketing Managers on budget optimization. The role requires advanced Excel, Databricks, and Power BI skills, with preferred experience using AI and machine learning for performance forecasting.
Position: Director of Marketing Strategy
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)
Who We Are:
West Shore Home is one of the fastest-growing home improvement companies in the country, delivering high-quality, convenient remodels in Bathrooms, Flooring, Windows, and Doors across 40+ locations and counting. With over 3,000 employees and a rapidly expanding footprint, we're building the marketing infrastructure to match our growth — and this role sits at the center of it.
Purpose of Position:
As Director of Marketing Strategy you'll own the forecasting, budget alignment, and ROI strategy for marketing spend across all 40+ branches nationwide — directly shaping how we hit company-wide Net Sales targets. You'll lead a team of Divisional Marketing Managers, report to the VP of Marketing Planning and Analytics, and serve as the analytical backbone connecting local marketing execution to national strategy.
This is a strong fit for marketing analytics leaders coming from multi-location, franchise, or home services businesses who are fluent in marketing mix modeling, media attribution, budget forecasting, and cross-functional P&L ownership — and who want to build that function at scale inside a company still in high-growth mode.
Key Role Accountabilities:
- Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models.
- Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.
- Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets.
- Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data.
- Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.
Minimum Requirements:
- 5+ years of experience with forecasting and modeling for performance based marketing.
- Bachelors Degree, required.
- Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred
- Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel.
- Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.
Benefits:
- Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
- 401(k) Retirement Plan with company match
- HSA plan with company match
- Paid holidays and paid time off (PTO)
- Employee Referral Program
- Employee Discount Program
- Paid training and unlimited professional growth potential
Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis. The Company will not sponsor applicants for work visas.
Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
#LI-RM1
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
West Shore Home Charlotte, North Carolina, USA Office
Charlotte, United States
Similar Jobs
Edtech • Software
Leads digital fundraising and Advancement marketing strategy for higher education clients. Partners with business development, creative, analytics, and delivery teams to design integrated campaigns across paid media and emerging channels. Advises institutions on donor acquisition, alumni engagement, campaign communications, segmentation, messaging, and digital donor journeys. Develops proposals, presentations, training, thought leadership, and strategic frameworks while advising senior leaders and shaping EAB’s market offerings.
Top Skills:
Artificial Intelligence (Ai)Audience SegmentationConstituent Relationship Management (Crm)Display AdvertisingLanding PagesMarketing AutomationPaid SearchPaid SocialVideo Advertising
Cloud • Information Technology • Internet of Things • Professional Services • Software
Leads Cisco SASE product marketing and global go-to-market strategy, including positioning, launches, campaigns, sales plays, partner motions, enablement, customer proof, and market creation. Partners with product, sales, marketing, analyst, and executive teams to connect product innovation with revenue growth. Oversees a senior team, develops scalable GTM systems, applies AI-native workflows, and drives measurable pipeline, bookings, adoption, and competitive impact.
Top Skills:
Agent GatewayAICloud SecurityIdentityObservabilitySaseSd-WanSecure AccessSseZero Trust
Financial Services
Leads institutional marketing strategy for retirement solutions, translating market, customer, competitive, and business insights into positioning, messaging, thought leadership, go-to-market plans, and growth initiatives. Partners with senior leaders and cross-functional teams across pension risk transfer, defined contribution lifetime income, stable value, and emerging businesses. Establishes priorities, evaluates marketing effectiveness, defines KPIs, and evolves strategy based on market developments and business results.
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
