Director of Marketing Analytics

Job Description:

Join Pluralsight as our Director of B2C and B2B Marketing Analytics and bring your business analysis prowess to drive strategic growth initiatives tailored to both consumer and business markets. Lead with data-driven precision, crafting measurement frameworks and KPIs that optimize revenue and operational efficiency. With experience in global team leadership, you'll foster a culture of excellence, setting clear expectations and driving flawless execution. Collaborate seamlessly across marketing, data, and finance teams to deliver transformative analytics solutions. Uncover hidden opportunities, dazzle senior executives with compelling presentations, and own the playbook on analytics and shape the future at Pluralsight in this high viability role.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

What you’ll do:

Strategic Planning and Implementation:

• Develop and execute a marketing-driven growth plan aligned with business objectives and stakeholder requirements that align to OKRs. Conduct annual bottoms-up modeling to support spend planning and advise on target setting.

• Provide thought leadership on measurement frameworks for awareness, traffic, conversion, demand funnel, revenue, spend efficiency (LTV:CAC, ROAS), and retention, Structure, define what and why for standardized KPIs to guide strategic decisions. Drive data-driven insights to actually propose how to improve them.

Driving Business Insights:

• Perform in-depth analyses to uncover insights and opportunities translating them into actionable recommendations for marketing stakeholders. Assist in gap and root-cause analyses to identify areas for improvement and propose targeted solutions. Emphasize storytelling, QBRs, actionable insights.

• Ability to model / understand implications of pricing, promotions, marketing spend, targeting that influences revenue growth for acquisition and retention with cross functional stakeholders.

Collaboration and Team Leadership:

• Lead and mentor a globally distributed team of data analysts, fostering a culture of working together, solving hard problems, and fast paced delivery. Manage and develop team members with diverse skill sets globally.

• Collaborate with cross-functional teams to ensure alignment on strategic goals. Serve as a trusted advisor to stakeholders in building an analytics and insights team.

• Rigorously drive prioritization and expectation setting. Set clear ETAs and manage dependencies with technical teams for timely project delivery. Collaborate and communicate to resolve dependencies with other teams to meet stakeholder expectations.

Web and SaaS E-commerce Analytics:

• Demonstrate proficiency in one of web analytics tools: Adobe Analytics, Google Analytics, or Amplitude. Oversee reporting and provide insights into marketing channel attributions. Basic knowledge of tags and web implementation.

• Apply knowledge of e-commerce conversion metrics and SaaS revenue models. Provide insights and recommendations for web driven revenue for acquisition and renewals.

• Able to work with data science, media, web, and social teams to drive holistic insights for channels.

• Identify optimization opportunities across marketing activities using A/B testing, but also able to understand limitations of analyses as part of strategic prioritization.

Reporting and Communication:

• Lead a team responsible for critical marketing metrics and dashboards. Enable team to present reports and dashboards to senior management, emphasizing key insights, trends, and recommendations.

• Prepare presentation materials for board and executive decks, communicating complex data clearly to stakeholders at all levels. Ensure consistent metrics within the team.

• Manage data pipeline dependencies and requirements with the data team. Continuously improve data analytics processes in collaboration with multiple teams. Drive measurement and data readiness, sharing POV with stakeholders.

Experience you’ll bring:

• Prior collaboration experience with business units, content, paid media, social media teams, brand, product marketing, finance, operations.

• Analytical Skills:

• Experience with e-commerce conversion metrics and SaaS revenue models.

• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights. Data storytelling, communicating with executive audiences, and written and verbal.

• Basic knowledge of statistics.

• Communication Skills:

• High visibility role that will engage with C-level stakeholders. Excellent communication and presentation skills to both senior leaders and junior individual contributors with the ability to influence and drive decisions across the org.

• Technical Skills:

• Data modeling, annual planning / budgeting (on gSheet/excel etc)

• Data repositories and Business Intelligence tools. Proficiency in SQL (eg: basic knowledge of Aggregate functions, Row Number, Common Table Expressions, Recursive Queries, Windowing Functions, Pivot/Unpivot Operators, Stored Procedures) that can guide teams to build and analyze fast and at scale from large volume of data.

• Proficiency in at least one web analytics tool (e.g., Adobe Analytics, Google Analytics, Amplitude). Knowledge of tagging and data collection principles that impact analytics.

• Basic knowledge on dashboards (role will not develop them him/herself) on any tool (Tableau, Power BI, Sigma, Plx, etc.).

• Leadership: Demonstrated ability to lead and inspire a globally distributed team, fostering a collaborative and high-performance environment through hands-on mentorship (player coach), delegation, project management, and communication. Drive both accountability and visibility within the team in a matrix organization.

Requirements:

• At least 5-7 years of experience in analytics, preferably within the e-commerce, consulting, or tech industry. Knowledge of traffic conversion rates, attribution models, performance and growth marketing or PLG analytics, operational analytics, segmentation, forecasting.

• Educational Background: Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field. A Master’s degree or MBA is preferred.

• This is a remote role; however, applicants located within 45 miles of our Westlake/Dallas, TX office should expect to work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This approach enables more effective collaboration, quicker decision-making, and a stronger culture, while still providing flexibility.

Why you’ll love working here:

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical Requirements:

This role is primarily performed in an office or home office setting and involves standard computer-based work.

EEOC Statement & Accommodations Statement:

Bring yourself. Pluralsight is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws.

If you need an accommodation to apply, interview, or perform essential job functions, please visit the bottom of our website to learn how to request an accommodation. Learn more about our commitment to diversity, equity, inclusion, and belonging in our DEIB Report.

The annual US base salary range for this role is $115,500- $160,400 USD. Actual compensation will depend on location, skills, experience, and other factors. Additional benefits and bonuses may apply.

Applications must be submitted within 90 days after the initial posting date to be considered.

Recruiting Scam Notice:

Please be aware of recruiting scams. We’ll only contact you from an @pluralsight.com email or verified channels. We never ask for sensitive personal info or payments as part of the hiring process. All openings are posted on our Careers page.

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