Lead eCommerce site optimization and functionality, manage merchandising strategy, and oversee a team to improve customer experiences and conversion rates.
The Director of Digital Commerce Experience is responsible for leading the functionality, flow, and optimization of our eCommerce site to deliver a best-in-class customer experience. This role owns site merchandising, promotional strategy, and conversion optimization, while partnering closely with our UI designer to ensure a seamless and visually compelling customer journey. This position will also oversee our Ecommerce Specialist and App Developer and manage the relationship with our external development agency. The ideal candidate is both strategic and hands on, with deep experience in Shopify based DTC commerce, an analytical mindset, and a strong track record of improving conversion rate and overall site performance. This position reports to the Sr. Director of Digital Sales.
Key Responsibilities
Site Strategy & Experience
- Own the end-to-end functionality and flow of the ecommerce site, ensuring an intuitive, frictionless shopping experience.
- Partner with the UI Designer to translate brand storytelling into seamless user journeys and optimized page layouts.
- Lead CRO initiatives including A/B testing, heatmapping, and funnel analysis to improve CVR, AOV, and revenue.
- Collaborate with marketing to align digital experience with campaigns, launches, and business objectives.
Merchandising & Promotions:
- Manage merchandising strategy, including product hierarchy, collections, cross-sells, and on-site search.
- Partner cross-functionally with design, marketing, product, and operations to execute promotions.
- Monitor product detail page performance and collaborate on content optimization to improve add-to-cart and checkout rates.
Site Operations & Development:
- Serve as the internal Shopify expert, overseeing day-to-day site operations and functionality.
- Manage relationship with external development agency to prioritize and implement new features, site fixes, and technical improvements.
- Partner with Analytics to ensure accurate tagging, tracking, and reporting for all site experiences.
- Drive innovation through new tools that enhance site experience and scalability.
Team Leadership & Collaboration:
- Manage and mentor a team of two: the Ecommerce Specialist and App Developer.
- Share site performance insights and opportunities with leadership.
Qualifications & Skills
- 5+ years of experience managing eCommerce site performance, merchandising, or UX within a DTC or eCommerce environment.
- Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
- Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
- Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
- Experience managing agencies and internal teams.
- Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
- Excellent communication skills with ability to collaborate across functions and present insights to leadership.
Salary: $80,000-100,000 annually
Location: Remote or Hybrid, Utah preferred
Position Type: Full-time
Benefits:
- Paid time off (flexible)
- Paid holidays
- Insurance: Health, dental & vision
- 401(k) + Company match
- Eligible for company bonus plan
- Free product allowance
Top Skills
A/B Testing
Analytics Tools
Heatmapping
Shopify Plus
Similar Jobs
Artificial Intelligence • Computer Vision • HR Tech • Machine Learning • Software
Manage collections on past due accounts, apply payments, process invoices, assist with month-end closings, and ensure compliance with financial regulations.
Top Skills:
ExcelGaapOracleSox
Productivity • Software • App development • Automation
Manage and close software license opportunities by qualifying and targeting prospects, working with engineers and increasing market knowledge while meeting quota expectations.
Top Skills:
DoolyOutreachSales NavigatorSalesforce CRMZoominfo
Computer Vision • Healthtech • Information Technology • Logistics • Machine Learning • Software • Manufacturing
The Senior Data Scientist I will develop lead scoring models, analyze marketing campaign performance, and enhance data infrastructure for optimizing sales strategies.
Top Skills:
DbtHexLookerPythonSQL
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
