Lead demand generation strategy to drive qualified enterprise pipeline across paid, organic, community, events, field, and partner channels. Optimize campaign architecture, improve conversion and channel efficiency, establish reporting and benchmarks, and partner with sales while mentoring the demand team to scale growth.
About Flosum
Requirements
BenefitsWhat We Offer
Flosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in.
About YouWe are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels.
This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages.
You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience.
If you know how to earn credibility with developers — not just market to them — we want to talk.
What You’ll Do- Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
- Drive net-new qualified enterprise pipeline aligned to ICP accounts
- Strengthen campaign architecture, segmentation, and targeting precision
- Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
- Improve campaign-to-opportunity conversion and channel efficiency
- Establish clear performance benchmarks, reporting rigor, and pipeline visibility
- Partner closely with Sales leadership to align on target accounts and revenue goals
- Lead and mentor the demand team toward experimentation, accountability, and performance
Within your first 12 months, you will have:
- Increased qualified enterprise pipeline
- Improved channel efficiency and conversion performance
- Diversified demand sources beyond any single channel
- Elevated engagement within the Salesforce DevOps community
- Brought fresh energy and sharper execution to our demand strategy
Flosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements
- 7–12+ years of demand generation or growth marketing experience in B2B SaaS
- Proven track record of driving enterprise pipeline acceleration
- Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
- Salesforce ecosystem familiarity is strongly preferred
- DevOps, developer tooling, or technical SaaS experience is highly preferred
- Demonstrated success running integrated, omnichannel programs
- Strong analytical orientation with a clear attribution mindset
- Confidence to challenge assumptions and introduce new ideas
- A bias for action and comfort operating in a high-growth environment
BenefitsWhat We Offer
- Opportunity to shape the digital strategy at a high-growth Salesforce ISV.
- Collaborative, innovative, and mission-driven culture.
- Competitive compensation and benefits.
- Career growth in a fast-scaling company serving global enterprises.
- Competitive compensation, incentive structure, and company equity
- Daily coaching, mentorship, and growth opportunity
- Be part of a global, mission-driven team
- Learn from top leaders in Salesforce DevOps and SaaS sales
- Work on exciting challenges in a rapidly growing industry
Similar Jobs
Digital Media • Fintech • Information Technology • Machine Learning • Financial Services • Cybersecurity • Automation
Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.
Top Skills:
Adobe AnalyticsDemandbaseMicrosoft CopilotExcelMicrosoft PowerpointMicrosoft WordPardotSalesforce
.png)
Artificial Intelligence • Big Data • Software • Analytics • Business Intelligence • Big Data Analytics
Leads the East Coast Commercial Sales Engineering team supporting SMB and mid-market customers. Responsibilities include hiring and developing Sales Engineers, owning technical wins, guiding demos and evaluations, partnering cross-functionally on product alignment, managing team systems and tools, and using performance data to improve deal progression and execution.
Top Skills:
AISaaS
Artificial Intelligence • Marketing Tech • Software
Lead technical client onboarding, migrations, solution design, integrations, data orchestration, troubleshooting, and project delivery for Movable Ink’s AI-powered personalization platform. Partner with clients and internal teams to implement custom workflows, APIs, webhooks, and data solutions. Conduct training and workshops, provide product expertise, advise on roadmap improvements, and support long-term client success across email and mobile marketing programs.
Top Skills:
Adobe CampaignAdobe Journey OptimizerAIAirshipAPIsAttentiveBirdBloomreachBrazeCdpCheetah DigitalCordialCSSCustom AppsData LakesData WarehousesEpsilonETLHTMLIterableJavaScriptMachine LearningMovable Ink Da VinciMovable Ink StudioOracle ResponsysPythonSalesforce Marketing CloudSinchVibesWebhooksZeta
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
