Digital Product Manager I  - CRM Sales/Marketing Experience

Job Summary:

The Digital Product Manager I is responsible for managing the CRM Sales and Marketing products from the planning phase through deliverables coordination, execution, communication, and results tracking."

Essential Functions:

• Manage growth and optimization of digital products aimed at driving awareness, engagement, adoption and product maturity based on product goals
• Develop and Manage digital asset budget- Manage to budget with internal partners and contract services or agencies
• Influence, inform, and engage cross functional teams
• Provide guidance and strategy across digital products, programs and projects
• Partner with stakeholders to develop/maintain a backlog for digital initiatives which align with business goals and digital road map(a)
• Work with Supervisor to manage to digital asset budget
• Effectively and actively communicate successes, challenges, timelines and project needs
• Manage digital calendar/priorities for digital products and initiatives.
• Manage daily activities with external agencies and IT partners.
• Ensure all digital content has approvals from required stakeholders.
• Provide direction of digital strategy goals, customer experience, digital quality, and product analytics.
• Lead product management of digital asset or service representing the digital team in daily IT Agile meetings and/or similar activities from IT vendors
• Work with business partners throughout the organization to understand their goals and be able to translate that into work
• Prioritize, assign and balance work within Agile TFS boards with Scrum, SA and Tech leads acting as Product Owner of digital asset
• Lead through ambiguity. Employ Lean Management and Design Thinking principles to guide teams through challenges and solutions.
• Help develop product roadmaps and long-term vision for where digital is going. Define and deliver amazing customer experiences.
• Stay on top of emerging digital trends and capabilities.
• Own the customer experience for digital product introducing new capabilities to improve those everyday customer moments
• Utilize data and technology to elevate the customer experience
• Ensures digital product meets all regulatory and compliance
• Evaluate, validate, and communicate the business proposition associated with digital initiatives and digital products.
• Initiate and lead new IoT or digital innovation projects
• Perform any other job duties as requested

Education and Experience:

• Bachelor's Degree in Marketing, Computer Science, Human Factors, IT, Communications or related field or equivalent years of relevant work experience is required
• Minimum of five (5) years of professional experience in digital projects is required
• Experience translating business requirements into user experience applications in support of technical specifications is required
• Project planning/project management experience is required; experience leading teams and large scale projects is preferred
• Digital product owner experience is preferred
• HMO or Healthcare industry experience is preferred
• Experience in Agile scrum ceremonies-story writing, sprint planning, daily standups and retrospectives is preferred

Competencies, Knowledge and Skills:

• Experience with desktop and mobile web, android and iOS apps, design, digital quality assurance, digital strategy, user research, prototype and analytic development
• Utilizes design thinking principles and methods
• Knowledge and experience with project management tools and content management software (i.e. TFS, WordPress)
• Knowledge and experience in digital product development
• Knowledge and experience of code languages (HTML, CSS, .NET, C#, Swift, etc.) and back-end infrastructure (web services, API or database development) a plus
• UX, UI and Human Factor experience
• Hands-on experience UAT testing digital products
• Troubleshooting and problem solving capabilities
• Solid project planning and management capabilities
• Process and/or workflow planning and design skills
• Information Architecture and Taxonomy familiarity
• Strong knowledge of best practices relative to mobile application and web development
• Proficient in Word, PowerPoint or Keynote, and Excel
• Experience with Google Analytics, Firebase or equivalent a plus
• Excellent oral and written communication
• Effective organization and prioritization

Licensure and Certification:

• None

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time
• Ability to travel as required by the needs of the business

Compensation Range:

$70,800.00 - $113,200.00

CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type (hourly/salary):

Salary

Organization Level Competencies

• Create an Inclusive Environment

• Cultivate Partnerships

• Develop Self and Others

• Drive Execution

• Influence Others

• Pursue Personal Excellence

• Understand the Business

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.