Digital Marketing Senior Manager - AI Discoverability

Work Location:

Hours:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations).  Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Digital Marketing Senior Manager, AI Discoverability & Digital Authority will define and execute TD's enterprise strategy for organic visibility across both traditional search engines and emerging AI-powered discovery platforms. This leader will be responsible for ensuring TD's products, services, expertise, and brand are highly discoverable, accurately represented, and competitively positioned across Google Search, AI Overviews, ChatGPT, Gemini, Copilot, Perplexity, social networks, and other evolving digital experiences.

The role will lead the development of enterprise capabilities spanning SEO, AI search optimization, content strategy, digital authority building, structured data, entity optimization, knowledge graph management, and social signal amplification. Working across owned, earned, shared, and partner channels, this leader will establish scalable frameworks that strengthen TD's visibility, credibility, and influence within search engines, Large Language Models (LLMs), answer engines, and recommendation systems.

In addition, the role will establish measurement frameworks and KPIs for AI visibility, share of voice, citation presence, sentiment, authority, and brand representation, enabling TD to understand and improve its performance across an increasingly fragmented discovery landscape. The successful candidate will help position TD as a category leader by translating emerging search, social, and AI trends into actionable strategies that drive awareness, engagement, acquisition, and business growth.

As a strategic partner to the leadership team and key subject matter expert, this role will define TD's SEO, AI Search, and Digital Authority roadmap to help the organization succeed in a rapidly evolving discovery landscape. The role requires close collaboration with North American Center of Excellence teams, product marketing, social media, communications, design, analytics, governance, and external agencies to align content, search, and digital authority initiatives with enterprise priorities while leveraging advancements in generative AI, structured data, schema optimization, and emerging discovery technologies.

This leader will manage 2-4 direct reports and oversee strategic vendor partnerships, including Conductor, Yext, and other technology and agency partners. The successful candidate will combine strategic vision, operational excellence, stakeholder influence, digital fluency, and people leadership to deliver measurable improvements in organic visibility, AI discoverability, digital authority, and business performance. Other responsibilities include building strong internal and external partnerships, driving innovation, and providing executive leadership on emerging trends shaping the future of search, social, and AI-driven customer discovery.

The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and/or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and/or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management/enterprise areas.

Depth & Scope:

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversees and leads a large and/or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management/enterprise areas
• Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals, etc.)
• Sets operational team direction and collaborates with others to execute on common goals
• Focuses on longer-range planning for functional area (e.g. 12 months or greater)

Education & Experience:

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 10+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Ability to forecast initiatives and demand in order to develop annual strategic plan
• Skill in managing budgets, P&L and resource allocation
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
• Skill in talent development and performance management
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability handle confidential information with discretion

Preferred Skills:

• In lieu of an undergraduate degree and 10+ years of relevant experience, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience in the following:
• Deep expertise in AI Discoverability, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model (LLM) optimization strategies.
• Experience developing enterprise strategies that improve brand visibility, citation frequency, sentiment, and recommendation rates across AI platforms including ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, and emerging agentic search experiences.
• Strong understanding of how LLMs consume, interpret, retrieve, rank, and cite information, including the role of content quality, entity authority, structured data, publisher relationships, and knowledge graphs.
• Experience leveraging schema markup, structured content, semantic search principles, vector search concepts, entity optimization, and knowledge graph development to improve discoverability.
• Expertise in establishing and measuring AI Share of Voice, AI Citation Share, AI Sentiment, Answer Presence, Entity Authority, and AI Visibility metrics.
• Experience developing cross-channel content strategies that align SEO, public relations, social media, thought leadership, and digital publishing efforts to maximize AI and search visibility.
• Strong understanding of how social platforms, user-generated content, online communities, forums, and creator ecosystems influence visibility within AI-generated responses and search experiences.
• Experience building integrated content ecosystems across owned, earned, shared, and syndicated channels to strengthen digital authority and trust signals.
• Familiarity with AI-search monitoring and intelligence platforms such as Profound, BrandRank, Scrunch AI, Semrush AI Toolkit, BrightEdge, Conductor, Similarweb, and enterprise SEO technologies.
• Ability to translate emerging AI search trends into actionable enterprise roadmaps, governance frameworks, and executive-level recommendations.
• Experience partnering with data science, analytics, content, martech, and social media teams to create a unified approach to AI discoverability and digital authority.
• Advanced understanding of content strategies that support retrieval-augmented generation (RAG) environments, conversational search, multimodal search experiences, and agent-driven customer journeys.
• Experience developing executive dashboards that measure the impact of AI discoverability initiatives on brand awareness, engagement, qualified traffic, leads, and business outcomes.

Customer Accountabilities:

• Defines and builds best-in-class digital marketing capabilities, including the enablement of end-customer personalization and/or line of business optimization
• Manages internal partner/business relationship strategy to enable collaboration with and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders
• Manages/leads external partner/vendor relationships to achieve strategic objectives and/or project fulfilment, including interaction model, budgetary considerations, and relevant risk/compliance requirements
• Synthesizes and communicates broad view of market and/or industry changes that affect the digital marketing space
• Manages and delivers digital marketing innovation opportunities via active monitoring of industry trends and/or evolving regulatory environment
• May also be responsible for building, owning, executing, and improving best-in-class automation technologies in fulfilment of digital marketing and/or business line objectives
• Acts as a subject matter expert, internal and external, in all digital marketing channels, providing input/thought leadership on brand, business/customer strategy, planning functions, analytics, and/or consumer research

Shareholder Accountabilities:

• Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD’s operating model to maximize efficiency, effectiveness and scale
• Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly
• Executes on the annual business plan to deliver results aligned with business strategies
• Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness
• Proactively identifies key business opportunities, researches and recommends enhancements/modifications, develops strategies to achieve recommendations and works closely with team to execute and implement
• Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise
• Protects the interests of the organization – identifies and manages risks, and escalates non-standard, high risk transactions/activities as necessary
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct

Employee/Team Accountabilities:

• Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
• Develops annual and/or long-term plans for own area and influences plans well beyond area managed
• Responsible for management of the overall team providing both leadership and guidance
• Sets targets and objectives for the team, and delivers results
• Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered
• Leads a high performing team; provides on-going feedback and performance reviews, coaches and develops employees and ensures performance management activities are undertaken and provides regular input into employee assessments and development plans
• Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner
• Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
• Shares knowledge, information, skills, and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams
• Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes
• Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
• Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel – Occasional
• International Travel – Never
• Performing sedentary work – Continuous
• Performing multiple tasks – Continuous
• Operating standard office equipment - Continuous
• Responding quickly to sounds – Occasional
• Sitting – Continuous
• Standing – Occasional
• Walking – Occasional
• Moving safely in confined spaces – Occasional
• Lifting/Carrying (under 25 lbs.) – Occasional
• Lifting/Carrying (over 25 lbs.) – Never
• Squatting – Occasional
• Bending – Occasional
• Kneeling – Never
• Crawling – Never
• Climbing – Never
• Reaching overhead – Never
• Reaching forward – Occasional
• Pushing – Never
• Pulling – Never
• Twisting – Never
• Concentrating for long periods of time – Continuous
• Applying common sense to deal with problems involving standardized situations – Continuous
• Reading, writing and comprehending instructions – Continuous
• Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at [email protected].  Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.