Digital Marketing Senior Analyst

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.

What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross-wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high-intent audiences and measure real outcomes.

We're building Citi's Commerce Media business, from the ground up, and we're looking for a digital media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is equally comfortable setting a long-term team vision and rolling up their sleeves on technical requirements, and who takes pride in building campaigns that perform, scale, and evolve with the market.

Responsibilities:

• Ensure all on site campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams
• Review marketing strategies, plans and creative with Marketing leads at critical phases of process
• Socialize Journey enhancement roadmaps and supporting customer research
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment
• Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Marketing Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
• Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance
• Ensure that projects are effectively planned, managed and monitored
• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
• 3-5 years hands-on experience with ad tech platforms such as Google Ad Manager (GAM), DV360, or similar ad servers and DSPs
• Proven ability to traffic campaigns end-to-end, including tag setup, pixel implementation, audience onboarding, and QA
• Strong knowledge of campaign measurement and digital media KPIs
• Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
• Understanding of stakeholder needs across advertisers, sales, and product teams
• Experience executing both onsite (owned and operated) and offsite (programmatic, social) campaigns
• Strong troubleshooting skills with the ability to resolve campaign delivery issues quickly
• Comfortable operating in a fast-paced, build-from-scratch environment with evolving tools and processes

Education:

• Bachelor’s/University degree, Master’s degree preferred

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers. 

As a Digital Marketing Senior Analyst, you will lead strategic client engagements and drive revenue growth for the business.  You will identify and execute against high-value opportunities and shape the go-to-market strategy for the business and platform.  This role will serve as a senior, externally facing leader for the business, owning advertiser engagement, shaping go-to-market strategy, and establishing Citi as a credible and differentiated commerce media partner with brands, agencies, and strategic partners. As Citi scales this new area, the role will also bring deep commerce media expertise to inform decisions across strategy, monetization, platform capabilities, and measurement. The role will play a central part in driving early momentum while laying the foundation for long-term, scalable growth.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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