At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a highly skilled YouTube Video Producer (Senior Coordinator) with deep, hands‑on experience creating YouTube‑first video content. This role is ideal for a true YouTube native—someone who understands the technical craft of video production as well as the platform’s ecosystem, audience behavior, and growth dynamics.
Duties include but are not limited to:
- Ideate, shoot, produce, and edit high‑performing YouTube-first videos that highlight NASCAR drivers, culture, stories, and events.
- Execute full‑cycle production — ideation, scripting, field production, camera operation, audio capture, editing, and finishing.
- Create both long‑form and short‑form content (episodic, documentary-style, behind‑the‑scenes, challenge formats, personality‑driven content, etc.).
- Apply YouTube‑native best practices, including packaging, thumbnails, pacing, retention strategies, end screens, playlists, and metadata optimization.
- Experiment with new formats and storytelling techniques tailored to YouTube audiences.
- Collaborate across NASCAR’s social, marketing, editorial, and production teams to plan shoots and capture content at races, events, and off‑track features.
- Travel to races/events to film dynamic content that authentically brings the NASCAR experience to life.
- Manage multiple concurrent projects while ensuring high production quality, on-time delivery, and creative alignment with NASCAR’s brand voice.
- Stay current on digital trends, YouTube platform updates, and audience behaviors to help evolve NASCAR’s overall video strategy.
- Travel: 30%, including weekends during race seasons.
Required skills/experience:
- Bachelor’s degree or equivalent experience.
- 4+ years of hands‑on digital video production experience with at least 1–2 years specifically producing content for YouTube.
- Advanced technical proficiency in:
- Adobe Premiere Pro (primary)
- Final Cut Pro or equivalent NLE
- Camera operation, lighting, and audio equipment
- A strong understanding of YouTube analytics, retention curves, packaging strategy, and audience development.
- Ability to independently manage shoots, solve production challenges, and execute high‑quality edits under tight deadlines.
- Exceptional time‑management skills and the ability to thrive in a fast‑paced production environment.
- Familiarity with the sports industry — motorsports preferred.
- A portfolio demonstrating at least two YouTube videos you personally shot and edited (required).
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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