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Manages the full lifecycle of creative projects, including intake, prioritization, planning, resource allocation, workflow governance, reporting, and delivery. Serves as the Workfront administrator and partners with Creative Services, Marketing, and business stakeholders to optimize capacity, improve processes, manage risks, and enhance visibility and efficiency.
Sports
Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, direct mail, and other owned channels. Develop creative briefs, coordinate stakeholders, manage timelines, analyze campaign performance, and recommend improvements. Partner with marketing, web, data, admissions, and track teams to deliver integrated campaigns that increase fan engagement, ticket sales, customer loyalty, and lifetime value.
Sports
Leads NASCAR’s CFD and aerodynamics program, managing simulations from CAD creation through post-processing across three national racing series. Maintains models for performance evaluation, liftoff analysis, and thermal studies; supports wind tunnel testing, vehicle preparation, prototype fabrication, data analysis, and new vehicle submissions. Requires strong aerodynamics and CFD fundamentals, wind tunnel and on-car data interpretation, engineering communication, and approximately 10% travel.
Sports
Leads NASCAR’s YouTube strategy, creative vision, original programming, creator partnerships, audience growth, analytics, monetization, and channel performance. Builds and manages content teams, production workflows, talent relationships, and platform-first storytelling while presenting strategic recommendations to leadership. Partners across marketing, social, broadcast, sponsorship, communications, and competition teams to grow fandom, revenue, sponsor value, and brand reach.
Sports
Lead the strategy, administration, governance, and optimization of Microsoft Dynamics 365 and KORE Intelligence. Translate cross-functional business requirements into scalable solutions, manage integrations and data migrations, establish security and governance practices, and provide training and support. Drive platform implementations, adoption, reporting, and continuous improvement across NASCAR’s operations, competition, partnerships, and commercial teams.
