Digital Account-Based Marketing Manager

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.

Primary Function:

As the lead subject matter expert, the Digital Account-Based Marketing (ABM) Manager will work closely with the IDEX Sales & Marketing Business Units (BU’s) teams to craft high-impact integrated campaigns aligned to the BU strategy and revenue goals. The Digital ABM Manager will provide ongoing leadership to their BU teams from strategy development through campaign kickoff, launch, and post-launch which ensure the ABM Playbook is used to deliver predictable ROI impact.

Essential Duties and Responsibilities:

• Enhance Campaigns: Work collaboratively with BU teams to understand their end-to-end marketing strategy and build a clear execution strategy for use of ABM campaigns designed to generate qualified leads, engage target accounts, and maximize conversion rates across the entire sales funnel. You will be a key player in shaping the future of our demand generation.
• Refine Targeting & Messaging: Assist BU teams with their segmentation efforts & defining key buyer personas to craft tailored messaging that directly addresses their unique value propositions, address needs and known pain points, etc.
• Analyze & Optimize: Regularly dive deep into BU ABM campaign data to check key metrics—CPL, MQLs, MQAs, conversion rates, pipeline velocity—and find opportunities for optimization. Deliver data-backed recommendations to improve performance and ROI.
• Lead Velocity: Work closely with BU marketing teams to refine the ABM customer journey across digital touchpoints, and to ensure smooth lead handling and transitions (to both channel & direct sales teams) to improve conversion processes.
• Leverage Marketing Technology: Must be technically sound and well versed in the core fundamentals of ABM implementation, and able to create effective integration strategies between the ABM tool & the BU existing tech stack (6Sense, Microsoft D365, HubSpot, Marketo, etc.) to ensure design flow supports maximum demand generation efforts.
• Process Leadership: This is not a strategist role—this is a “working role” where you go deep into BU collaboration to understand the business unit “go-to-market” model and target audience in addition to the execution processes to test, optimize, and iterate email campaigns, refining ad copy, funnel reporting, and experimenting – all with the goal to increase the impact of these efforts and enable future state marketing execution.
• Develop Playbook: As you work with BU teams to deploy 6sense ABM tools (recommended), you will map the BU architecture and process flows & create a playbook that can be shared with expansion BU’s which uses previous learnings & can be consistently implemented to generate repeatable BU results. (This work will include prioritization of efforts based on BU readiness and may include ecosystem development efforts prior to engaging in ABM launch).
• Cross IDEX Engagement: Participate in our IDEX Marketing Community and contribute to the effort to enhance the Front-End Marketing Tools & Effectiveness using digital ABM tools.

Requirements:

• Experience with planning, developing & executing digital marketing strategies.
• Bachelor's degree in marketing, business, or equivalent experience.
• 2-4 years of B2B marketing experience, ideally focused on account-based strategies.
• Experience with 6Sense & Microsoft Dynamics365 tools in a manufacturing B2B/B2C environment is preferred.
• Results-oriented, high accountability to design for impact/ROI vs activity.
• Skillful use of project data to create actionable insights & measure effectiveness.
• Highly organized and detail-oriented; able to manage multiple projects in a fast-paced, fluid environment & vary support needs simultaneously to keep projects on plan.
• Creative problem-solving and thoughtful risk-taking using pilot, test, fail and pivot approach to accelerate learnings and proactively address challenges.
• Ability to work independently and remotely; comfortable in matrix organization & able to lead tactical & strategic priorities by influence.
• Self-starter who brings fresh ideas and thrives on making B2B marketing more strategic and personalized.
• Builds sponsorship & engagement through effective communication (written and oral).

Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?

Total Rewards

Benefits Package

Our comprehensive U.S. benefit offerings include: Health benefits, 401(k) retirement savings program with company match, PTO, and more. More information on our benefits and rewards can be found on our career page: https://www.idexcorp.com/careers/our-benefit-and-rewards/

IDEX is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.

Attention Applicants:  If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at [email protected] for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.