Demand Generation Manager

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

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The Demand Generation Manager will report to the Manager, Growth and be an active member of the Marketing team helping execute programs for the demand generation team specific to Alkami’s digital banking solutions. The Demand Generation Manager will work closely with cross-functional teams, and they will execute, design, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. In this role, they’ll be responsible for executing programs to generate and nurture leads via web, email, social, programmatic advertising, targeted ABM and events.

Key Responsibilities & Duties:

• Building and executing short- and long-term account-based marketing campaigns to drive leads and the sales pipeline across marketing channels including web, email, social, programmatic advertising

• Monitoring and optimizing campaigns and programs

• Understanding the customer personas and their buying preferences

• Knowing Alkami’s suite of digital banking solutions inside and out 

• Assisting in content development to target consumers throughout the customer lifecycle

• Working within a team of digital marketing professionals and collaborating with product marketers to develop and enhance strategies

• Assuring buy-in and budget support from senior leadership and stakeholders

• Measuring and analyzing campaign and marketing success

• Delivering performance reports to leadership and departments you partner with

Qualifications:

• 5+ years of demand generation experience in SaaS and Martech

• Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience

• Demonstrated experience working with sales, product and client success organizations

• Experience in the development of creative campaigns and execution of email marketing, paid social advertising, ABM and paid digital

• Experience working in marketing automation tools such as Hubspot, Marketo or Pardot.

• Experience working in Salesloft or similar tools

• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Desired Skills:

• Strong content writing skills

• Experience working with email and marketing automation tools as well as ABM platforms such as Terminus, DemandBase, or 6Sense

• Excellent project management skills to ensure key deliverables are met on time

• Comfortable with quantitative analysis

• An eager learner who continues to improve his/her craft and is not afraid to test and learn 

• Experience working in SaaS, Fintech or bank in marketing or similar function

The salary range for this position is: $89,600 - $112,000Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

The Important Stuff

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.

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