Customer Sales Lead - M&B KVAT/SEG

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Own the day-to-day customer relationship and growth agenda for assigned customer(s) and/or category, delivering Net Sales, profit, and share commitments through disciplined planning, negotiation, and cross-functional partnership.

Key Responsibilities:

• Own the customer relationship and annual plan for assigned customer(s) and/or category

• Deliver Net Sales, Gross Profit, trade, and share targets on assigned desk

• Develop and execute the annual customer plan, including promotional calendar and innovation introduction

• Negotiate customer-specific terms, promotions, and merchandising commitments

• Translate category and brand strategy into customer-relevant selling stories

• Manage day-to-day customer interactions, line reviews, and business reviews

• Partner cross-functionally to deliver an integrated customer agenda

• Maintain accurate forecasting and trade spend management on assigned desk

What you bring to the table... (Must have)

• Bachelor's Degree preferred

• 6+ years in CPG sales or customer-facing commercial roles

• Proven ability to deliver Net Sales and profit targets on a customer desk

• Working knowledge of trade management, promotional planning, and Revenue Growth Management

• Strong analytical capability with syndicated data (Circana / NielsenIQ) and retailer POS

• Effective negotiation, presentation, and storytelling skills with retail buyers

• Comfortable operating in a matrixed, cross-functional environment

Key Deliverables:

• Annual Net Sales, Gross Profit, and trade spend performance on assigned desk

• On-strategy, on-budget annual customer plan and promotional calendar

• Innovation launch execution meeting distribution and velocity targets

• Accurate monthly forecast in line with S&OP standards

• Customer scorecard and plan commitments delivered on time

Working Requirements:

• Travel: approximately 20–30% of time

• Regular customer-facing presence required

• Hybrid working model in line with Campbell's policy

• Occasional evening or weekend customer events

Customer Information: KVAT and SEG

KVAT / Food City

• Customer scope includes Food City / KVAT, with responsibility for managing the customer relationship, promotional execution, service expectations, and store-level follow-through.

• Key execution focus areas include maintaining strong in-stock conditions, ensuring stores are “Friday ready,” supporting no fewer than 2x weekly service expectations, and driving timely follow-up on service requests.

• Customer planning includes regular performance and forecast reviews, promotional planning, seasonal, promotional, and innovation execution, and cross-dock coordination for events across Meals & Beverage categories.

• The role partners closely with field teams, IDPs, grocery supervisors, district managers, category managers, and customer leadership to support store execution and issue resolution.

• Important customer dynamics include strong store-level autonomy through the “Model Store” program, use of incremental displays such as cart corrals, dump bins, aisle stacks, hutches, and promotional vehicles, and the need for proactive communication on product cuts, watch outs, and service timing.

SEG / Southeastern Grocers

• Customer scope includes SEG banners such as Winn-Dixie and Harvey’s, with responsibility for customer planning, promotional execution, business performance, resets, innovation launches, and store support.

• Key execution focus areas include improving service levels, increasing POG integrity, reducing voids, addressing customer feedback, and supporting hyper-focus stores or priority markets as identified by the customer team.

• Customer planning includes monthly connect materials, performance and forecast reviews, HIPE event execution, post-event analysis, reset tracking, and seasonal, promotional, and innovation launch planning.

• The role partners closely with customer leadership, field teams, IDPs, reset teams, regional leaders, and cross-functional partners to ensure execution against promotional events and store-level priorities.

• Important customer dynamics include ongoing impacts from store closures, reset timing, customer feedback on service levels, and the need to close distribution or delivery gaps for priority items across Meals & Beverage categories.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.