Lead strategic marketing campaigns focusing on product awareness and engagement, collaborating with cross-functional teams to optimize messaging and resources, measuring campaign effectiveness, and driving customer growth.
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
We’re looking for a Customer Marketing Manager to help our customers get more out of Attentive by driving awareness of new and existing products, features, and use cases. In this role, you’ll lead strategic marketing campaigns that spotlight the value Attentive delivers across our growing suite of solutions. You’ll play a pivotal role in helping our customers discover what’s new, understand how it benefits their business, and feel confident exploring new ways to drive results. From lifecycle campaigns to educational webinars to personalized outreach, you'll use your customer-centric marketing expertise to create moments that inspire action—and ultimately increase product value realization and long-term customer growth.
What You'll Accomplish
- Product Awareness & Engagement
- Design and execute marketing campaigns to raise awareness of new product releases, updates, and features across our customer base
- Own a strategic webinar program that showcases Attentive differentiators and best practices
- Develop compelling narratives and campaigns tailored to different customer segments—from day-to-day users to senior decision-makers
- Cross-Functional Collaboration
- Activate against the voice of the customer to work closely with product, sales, customer success, paid, web, and analytics teams to optimize messaging, campaign strategy and education
- Partner with content, product marketing, and product teams to develop resources such as blogs, ebooks, and video content that drive engagement
- Align with product marketing on go-to-market strategies for launches and major updates
- Measurement & Optimization
- Define and track success metrics for awareness and adoption campaigns, ensuring efforts tie to key business goals
- Use customer and campaign data to identify opportunities, optimize performance, and inform future strategy
- Regularly share insights and outcomes with stakeholders and leadership to demonstrate business impact
Your Expertise
- Experience: 5+ years in customer marketing, growth marketing, product marketing, or a related role, ideally with a focus on SaaS or B2B tech
- Expertise: Skilled in developing and executing integrated campaigns, webinars, nurture programs, and ABM strategies
- Storytelling: Strong written and verbal communicator with the ability to translate product benefits into customer value
- Collaboration: Adept at working cross-functionally and managing stakeholder relationships
- Data-Driven: Confident in using marketing analytics to measure campaign effectiveness and drive decisions
- Tech-Savvy: Familiar with tools like HubSpot, Marketo, Salesforce, and other customer engagement platforms
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
-The US base salary range for this full-time position is $95,200 - $135,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-AL1 #LI-DNI
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
Top Skills
Hubspot
Marketo
Salesforce
Similar Jobs
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
The Senior Program Manager will lead large-scale projects in the Sales organization, streamline operations, enhance forecasting accuracy, and improve sales effectiveness through collaboration and change management.
Fintech
The Senior Strategic Sourcing Manager develops and executes sourcing strategies, manages supplier relationships, and drives cost reduction and performance improvement initiatives aligning with business goals.
Automotive • Big Data • Insurance • Software • Transportation
The Outside Sales Representative will promote Agero’s roadside and towing solutions, build relationships, educate clients, and drive market growth. Responsibilities include managing client accounts, program management, and regional market engagement.
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
