Copywriter

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.

GEHA has one mission: To empower federal workers to be healthy and well.

Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization. 

The Copywriter is responsible for creative conception and execution of copy in the production of creative solutions in all tactics, with an emphasis on print, digital, direct mail, email, and other forms of promotion. Copywriter works closely with Growth Strategy Managers, business owners, designers, and Creative Director to ensure that materials are clear, engaging and support engagement and growth goals. This role, and the ideal candidate have a passion for writing and possess experience in the Health Payer or Healthcare Insurance space.

SKILLS

RESPONSIBILITIES:

• Works with stakeholders to develop concepts, campaigns, sales materials and engaging content for print, digital, direct mail, and other forms of promotion for our product offerings.

• Interprets input and/or creative briefs to understand project requirements, in an agile environment.

• Writes materials that help to build awareness of product benefits and stimulate sales, presenting copy concepts to creative colleagues, Growth Strategy Managers, and business partners when necessary.

• Has copy oversight of creative product from inception through completion to ensure elevated level of quality and maintenance of concept/messaging through approval of design.

• Stays up to date on products/services/brand voice to ensure ability to write accurate, on-target concepts/messaging for assigned projects.

• Works to ensure concepts/messaging serve the purpose of selling the organizations product/service/brand voice first and foremost, according to the strategic creative plan.

• Adepts at varying messaging of materials produced to align with Brand and/or specific target audience.

• Assists in editing, proofreading, writing proposals, marketing plans, publicity, etc., as requested.

• Maintains current computer software skills compatible with the needs of other creative team members.

QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Marketing, Communication, English, journalism or related field, additional years of relevant work experience in lieu of formal education.

• 3-4+ years of creative copywriting in marketing with solid portfolio.

• Health Payer or Healthcare Insurance copywriting experience required, with knowledge of writing direct response marketing that will engage members and prospects.

• Experience in writing creative solutions in all tactics, with an emphasis on print, digital, direct mail, and other forms of promotion.

• Excellent writing, editing, organizational, multitasking, and proofreading skills.

• Ability to work independently or collaborate with creative team colleagues.

• Familiarity in writing for print, digital and direct mail through a direct response lens, ensuring creative materials have an intent.

• Elevated level of proficiency in Microsoft Office products, strong curiosity and adoption of emerging technologies and tools, including Generative AI.

• Can collaborate with creative team colleagues and work within a project management tool.

Work-at-home requirements

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time lower than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

• Competitive pay/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan:  company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution   
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program

While this is a remote opportunity, at this time GEHA does not hire employees from U.S. territories or the following states: Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, Maine.

Please note that the salary information is a general guideline only.  GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The annual base salary range for this position is $65,985 - $93,015 USD.

GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation deepens connections and strengthens our organization.

GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.