Department:
Status:
Benefits Eligible:
Hours Per Week:
Schedule Details/Additional Information:
Monday - Friday 8am - 5pm
Pay Range
$75.40 - $120.65Major Responsibilities
- Oversees the development and execution of employment brand strategies including brand positioning, communication strategies and brand guardrails. Informs internal and external partners as required to ensure effective and efficient translation of brand strategies into activation plans.
Directs highly creative employment brand and recruitment marketing strategies to meet recruitment needs, including social media, digital ads, print communications, video production, careers website and job boards. Responsible for the direction and creation of campaigns and templates in areas of greatest need.
Creates a strategy which utilizes analyses to track competition and market growth; assessing messaging and positioning, opportunities and threats for our brand.
Monitors employment brand development/activity and acts on brand health measures and utilizes data to help understand the marketplace.
Partners cross-functionally to ensure information sharing is timely and collaborates with internal TA teams to ensure enterprise branding and local branding needs are met.
Establishes a strong relationship with recruiting, sourcing, onboarding and TA operations team and ensures follow-up of cross functional responsibilities.
Builds teams responsible for the monitoring and analysis of social media recruitment trends to identify opportunities for change or improvement. Identifies emerging platforms and determines fit and implementation strategy.
Defines recruitment marketing and job distribution best practices, tools and vendors, managing internal and external partnerships with the goal of defining/redefining the employee value proposition, elevating brand awareness and measuring distribution networks.
Manages spend on campaigns and multiple vendor relationships in order to measure ROI and determine future focus and spend.
Creates programs and strategies to train and provide resources for employee ambassadors in order to more widely and authentically share our employment brand, purpose and values. This includes social media sharing, referrals and employment review sites.
Education
Bachelor's Degree in Human Resources, Marketing, or related field
Certification / License
None required
Work Experience
Typically requires 7 years of related work experience in Talent Acquisition, Branding, Marketing or related field. Includes 3 year of management experience in leading recruitment, human resources or service centered teams.
Knowledge / Skills / Abilities
- Strong understanding of analyzing recruitment product offerings, candidate behavior and market dynamics and ability to assess and create competitive analyses, opportunities and market segmentation.
- Ability to challenge conventional thinking in a constructive and candidate-centric approach; expected to demonstrate strategic creative thinking.
- Ability to thrive in the ambiguity of innovation while inspiring teams to deliver with an overall optimistic and positive attitude
- Demonstrated leadership skills, including mentoring, coaching, training and holding others accountable. Proven record of leading diverse groups of people to achieve desired results.
- Experienced in leading integrated, multi-media campaigns, developing recruitment brand positioning and brand strategy and measuring outcomes.
- “Self-starter” with strong planning and organizational skills; proven ability to prioritize and manage multiple projects under tight project deadlines.
- Knowledge of social media resources, terminology and applications, including content development and trend analysis.
- Knowledge of SEO/SEM best practices. Ability to explain SEO/SEM strategies and tactics to non-technical stakeholders.
- Superior written and verbal communication skills. Ability to express thoughts clearly and concisely, and comfortably communicate with clients and vendors.
- Motivated to work in a team environment that promotes collaboration.
- Demonstrated ability to work and function in a complex corporate system environment. Excellent communication skills to work effectively with a variety of candidates and leadership.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
Physical Requirements and Working Conditions
- This position requires travel, therefore, will be exposed to weather and road conditions.
- Operates all equipment necessary to perform the job.
- Exposed to a normal office environment.
All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.
Our Commitment to You:
Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
Compensation
Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
Premium pay such as shift, on call, and more based on a teammate's job
Incentive pay for select positions
Opportunity for annual increases based on performance
Benefits and more
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program
Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.
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