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Wells Fargo

Business Execution Senior Manager- Marketing

Posted 16 Hours Ago
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Hybrid
Charlotte, NC, USA
Senior level
Hybrid
Charlotte, NC, USA
Senior level
Leads a centralized marketing delivery function supporting complex, multi-channel acquisition and portfolio campaigns. Establishes operating models, governance, processes, prioritization routines, dashboards, and risk controls to improve scalable execution. Partners with Product, Marketing, Risk, Compliance, Legal, and Technology stakeholders, drives transformation through automation and AI-enabled solutions, communicates executive-level insights, and manages and develops a high-performing team.
The summary above was generated by AI
About this role:
Wells Fargo is seeking a Marketing Business Execution Senior Manager to support the continued build-out and scaling of a centralized Marketing Delivery function within Card Product Capabilities. The Marketing Delivery function includes Acquisitions and Portfolio marketing in both owned and paid channels (direct mail, email, digital, as well as affiliates / paid search / paid media).
This role will play a critical leadership role in enabling consistent, scalable, and well-governed delivery of marketing campaigns across a complex, multi-channel environment. The position is responsible for establishing and evolving the operating frameworks, processes, and routines that translate marketing strategies into disciplined delivery and measurable outcomes. The role partners closely with Product Strategy, Enterprise Marketing, Risk, Legal, Compliance, and Technology teams to ensure alignment, transparency, and effective delivery across the marketing lifecycle.
In this role, you will:
  • Lead a team responsible for developing and executing complex, high-visibility growth Marketing campaigns across both owned and paid channels
  • Manage team-led marketing program initiatives, ensuring on-time, high-quality execution aligned with channel governance, best practices, and cross-channel considerations.
  • Lead the transformation of marketing delivery capabilities through structured processes, AI-enabled solutions and new ways of working to improve efficiency, scalability, and operational effectiveness while driving adoption across stakeholders.
  • Design and evolve end-to-end marketing delivery operating models that enable scalable, well-governed delivery across campaigns, channels, and initiatives
  • Drive disciplined delivery of marketing programs by translating strategic priorities into clear delivery plans, sequencing, and resource alignment across a complex set of initiatives
  • Optimize governance frameworks and routines, including alignment to risk and control requirements, ensuring consistency and compliance across delivery activities
  • Improve performance monitoring to drive delivery health, including the development of dashboards, reporting, and routines that provide visibility into outcomes, risks, and bottlenecks
  • Lead prioritization and decision-making across competing demands, balancing business objectives, capacity, and dependencies to drive optimal outcomes
  • Identify and address delivery risks, gaps, and inefficiencies, proactively driving resolution and escalation where appropriate
  • Partner across a broad range of stakeholders including Product, Enterprise Marketing, Risk, Compliance, Technology, and delivery teams to ensure alignment of objectives, timelines, and governance standards
  • Synthesize complex inputs into clear, executive-level communications, providing visibility into progress, tradeoffs, risks, and recommended actions
  • Lead and develop a team, fostering a culture of accountability, operational discipline, and continuous improvement aligned to business objectives
Required Qualifications:
  • 7+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 5+ years of Financial Services Operations experience
  • 3+ years Management or leadership experience
Desired Qualifications:
  • Demonstrated experience leading transformation, process improvement, and organizational change in evolving environments
  • Experience operating in complex, matrixed organizations with responsibility for delivery, operations, or delivery management at scale
  • Proven ability to design and implement operating models, governance routines, and delivery frameworks that drive consistency and accountability
  • Experience leading or supporting marketing delivery, campaign delivery, or customer-facing initiatives across multiple channels
  • Strong understanding of risk and control environments, including experience supporting control-related processes, audits, or examinations
  • Proven ability to establish and monitor performance metrics, dashboards, and reporting that drive transparency, accountability, and decision making
  • Strong executive communication and influencing skills, with the ability to translate complex concepts into clear, actionable insights
  • Demonstrated ability to lead through ambiguity, prioritize effectively, and create clarity across competing priorities.
  • Proven track record of building strong partnerships and collaborating effectively with cross-functional stakeholders at all levels
  • Strong problem-solving capabilities, including structured thinking, analytical rigor, and a results-oriented mindset
  • Interest in leveraging automation, AI-enabled tools, and emerging technologies to enhance business processes and operational effectiveness
Job Expectations:
  • Must be able to work on-site at the specified location.
  • Must be able to work a hybrid work schedule
  • Visa sponsorship is not available.
  • Relocation assistance is not provided.
  • Must reside within a commutable distance of the posting location
  • Ability to travel up to 25% of the time
Posting End Date:
7 Sep 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
#BI-Hybrid

Wells Fargo Charlotte, North Carolina, USA Office

355 W Martin Luther King, Jr BLVD, Charlotte, NC, United States, 28202

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