At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
The Business Architect – Customer Relationship Management & Customer Communications sits within the Customer Experience Transformation organization and is accountable for shaping, governing, and enabling customer communications across both marketing and transactional communications. This includes lifecycle and retention marketing communications as well as operational, event-based, and triggered service communications.This role ensures customer communications are purpose-driven, coordinated, compliant, and measurable, so customers receive clear, timely, and relevant messages that support engagement, reduce friction, and improve enterprise outcomes.
This position does not include technology development. The role provides strategic direction, governance, and requirements leadership, partnering closely with business areas, marketing technology, and delivery teams to translate business intent into execution-ready plans and to ensure communications are delivered effectively within enterprise standards.
The role brings deep expertise in purpose-driven communications, modern content production, content strategy, and editorial leadership, and leverages Generative AI to responsibly accelerate content creation, variation, personalization, and optimization while maintaining strong governance, quality controls, and brand consistency.
Scope of Ownership
Communication strategy and governance across marketing and transactional communications
End-to-end coordination of customer contact across journeys, events, and channels
Editorial consistency, tone, and clarity across all customer-facing communications
Cross-functional alignment to prevent conflicting, duplicative, or mistimed communications
Measurement frameworks tied to engagement, effectiveness, and customer outcomes
Business-led enablement of Generative AI for communications with appropriate guardrails
Requirements leadership and business readiness for CRM-enabled communications executed by technology partners
Key Responsibilities
Customer Communication Strategy (Marketing & Service)
Partner with business teams to define communication strategies that support both customer engagement and operational outcomes.
Own discovery for communication needs, clarifying intent, audience, timing, channel, and desired customer action.
Translate strategy into journey-based and event-based communication plans, including sequencing, channel mix, personalization approach, and suppression logic.
Transactional & Operational Communications Leadership
Provide strategic oversight for triggered and event-based communications to ensure clarity, timeliness, and customer-centered design.
Ensure operational communications are easy to understand and reduce customer effort and inbound contacts.
Align transactional communications with marketing touchpoints to create a cohesive customer experience, especially at high-impact moments such as renewal or service events.
Communications Governance & Controls
Lead governance for customer contact, ensuring adherence to brand standards, compliance requirements, privacy and consent expectations, accessibility standards, and channel rules.
Drive coordination across teams to reduce customer contact fatigue, message conflicts, and unintended confusion.
Establish and maintain intake, prioritization, and approval processes that balance speed, quality, and risk management.
Editorial Leadership & Content Strategy
Provide editorial leadership across all customer communications, ensuring messages are clear, consistent, and aligned to purpose and brand voice.
Define content strategy inputs such as messaging frameworks, tone guidance, modular content patterns, and reusable templates.
Enable modern content production practices that support scale while maintaining quality and clarity.
CRM Orchestration (Business-Led, Tech-Partnered)
Partner with delivery teams to translate strategy into execution-ready requirements, including business requirements, user stories, acceptance criteria, and testing scenarios.
Support delivery through validation, UAT, and post-launch optimization to ensure outcomes align with intent.
Ensure marketing and transactional communications operate as a coordinated system rather than isolated sends.
Measurement, Insights & Optimization
Define and operationalize KPIs for marketing and transactional communications, including engagement, conversion, retention, complaint rates, opt-outs, and contact fatigue indicators.
Analyze performance trends and translate insights into actionable improvements.
Lead test-and-learn approaches to continuously refine messaging, sequencing, and customer experience.
Generative AI for Communications
Leverage Generative AI to accelerate content ideation, drafting, versioning, and personalization with appropriate human oversight.
Define guardrails for AI-assisted communications, including quality standards, review requirements, and appropriate use cases.
Identify opportunities where AI improves speed, relevance, and effectiveness without increasing risk.
Leadership & Influence
Operate as an advisor to business partners, setting direction and raising the bar on communication quality and customer experience.
Influence across teams without direct authority through clarity, structure, and customer-first thinking.
Mentor peers and partners on communication strategy, governance, and requirements best practices.
Required Qualifications
Significant experience in CRM communications, customer communications strategy, lifecycle marketing, or Customer Experience communications.
Experience leading complex, cross-functional initiatives spanning marketing and operational communications.
Strong ability to translate business strategy into execution-ready requirements in partnership with technology teams.
Demonstrated experience with communications governance and stakeholder alignment.
Strong analytical skills with the ability to connect insights to action.
Exceptional written and verbal communication skills with strong editorial judgment.
Preferred Qualifications
Experience spanning both marketing CRM journeys and transactional communications.
Familiarity with CRM and marketing automation concepts such as segmentation, triggers, journeys, personalization, suppression, and testing.
Experience applying Generative AI to communications workflows with governance and quality controls.
Experience with scalable content operations models and editorial standards.
What Success Looks Like
Customers receive communications that are clear, relevant, and well-timed across marketing and service moments.
Marketing and transactional communications are coordinated and reinforce one another.
Governance enables faster delivery while maintaining compliance, quality, and customer trust.
Communication performance improves through measurable, insight-driven optimization.
Generative AI is used responsibly to increase speed and relevance without sacrificing quality or accuracy.
Role Note
This role resides within the business and strategy organization and does not include technology development. The Business Architect partners with technology teams for configuration and execution while remaining accountable for communication strategy, governance, requirements clarity, and customer outcomes.
Skills
Business, Communications Strategy, Content Creation, Customer Engagement, Customer Relationship Management (CRM), Digital Marketing, Marketing, Marketing Automation, Marketing Communications (MarCom), Marketing Operations, Marketing Programs, Strategic Direction, Technology MarketingCompensation
Compensation offered for this role is 100,000.00 - 170,500.00 annually and is based on experience and qualifications.The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.
Allstate Charlotte, North Carolina, USA Office
Charlotte, United States
Allstate Rock Hill, South Carolina, USA Office
Rock Hill, United States
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