Brand Marketing Lead

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
Sling TV operates in a hyper-competitive, rapidly evolving streaming landscape where brand differentiation is vital for market survival. This role tackles the challenge of translating complex consumer insights into unified marketing frameworks that cut through the noise and drive brand consideration. By bridging the gap between high-level strategy and tactical execution, the Brand Marketing Lead ensures that every customer touchpoint reinforces a consistent, compelling narrative that builds long-term loyalty and revenue growth.
What Success Looks Like (Objectives)

• Deliver high-impact brand campaigns by translating strategic creative briefs into production-ready assets that meet strict project milestones and brand standards
• Maximize product launch efficacy by developing evidence-based messaging frameworks and claims validated through rigorous consumer testing in partnership with Insights teams
• Orchestrate the annual brand planning lifecycle to align cross-functional stakeholders with a unified departmental vision and operational roadmap
• Drive measurable revenue growth and long-term business objectives through the deployment of strategic initiatives in collaboration with Go-to-Market teams
• Optimize media performance by directing creative weighting and providing data-backed recommendations for quarterly campaign shifts and optimizations
• Expand brand reach and audience engagement through the integration of cross-promotional strategies with key content, distribution, and brand partners

Skills, Experience and Requirements
Core Skills and Competencies (What you'll bring)

• Exceptional capability to influence cross-functional partners and lead without formal authority to achieve unified marketing goals
• Mastery of professional communication and interpersonal dynamics required to navigate complex organizational structures and partner relations
• Demonstrated agility and resilience when navigating ambiguous, high-velocity business environments to deliver results
• Expertise in interpreting marketing metrics and consumer data to derive actionable insights that drive brand health
• AI literacy and the ability to apply generative AI tools to streamline creative workflows, message testing, and marketing operations
• Critical experience managing end-to-end brand lifecycles or product marketing campaigns within the TV or streaming media industry

Minimum Requirements

• Minimum Education: Bachelor's Degree in Advertising, Marketing, Business Administration, or related field
• Minimum Experience: 2-4 years of progressive experience in brand, product marketing, or campaign management
• Required Technical Skills:
  
  • Brand strategy and messaging framework development
  • Creative brief drafting and asset production management
  • Marketing analytics and performance reporting

Visa sponsorship not available for this role
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )