Lead branding and marketing activities to boost awareness, manage media relations, create content, and build online communities in a startup environment.
The Web 3 is arriving, bringing a new wave of change to the Internet. Matters Lab is committed to building a freer and fairer creator ecosystem in the Web 3 world: one that is in control of data and ownership while realizing the co-creation of content and reaping the rewards of digital assets.
Are you a savvy marketer who enjoys community building? Do you like working on digital campaigns and love the idea of building a new brand on the forefront of cutting-edge tech? Matters Lab is a massively popular web3 platform and we are growing. We are looking for a brand and marketing lead to join our team, where you will attract more followers into the world of web3 while making more friends here as the representative of Matters.
About the role
- Lead all branding &marketing activities to drive brand awareness and social media growth
- Build PR relationships for media coverage
- Lead the design and production of captivating content for content marketing, campaigns, and business development
- Bring a data-driven approach to content marketing, think up cool marketing campaign ideas, and execute
- Manage relationships with ecosystem projects and teams
- Build online communities and media matrix from the ground up
You may be a fit for this role if you have...
- At least 2 years Experience in a multimedia marketing role or related fields, with direct hands-on responsibility with a variety of content deliverables
- Demonstrated ability to develop and execute viral marketing campaign ideas
- Experience building and leading teams in a start-up environment
- A creative eye with experience in developing and evolving content and brand strategies
- Always on the lookout for synergies both in and outside the Matters ecosystem
- Native English speaker
- Self-driven and stress management ability. There is no micro-management at Matters. We believe that our teammates can drive themselves and help each other. A startup requires breaking through the barriers, which means challenges, growth, hard work, and stress. So we hope you are ready to meet the challenges and feel excited about them.
Bonus points if you…
- A passion for Web 3, blockchain, and creator economy, is a strong plus
- Experience in internet and crypto & blockchain companies is a plus
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
