Brand Manager

The Brand Manager plays a key role in advancing the brand strategy and achieving marketing objectives for growth across product segments. This role works closely with product management, Martech, creative and media to coordinate comprehensive marketing activation plans. This person works with both internal and external agency partners to develop holistic marketing campaigns across paid and owned channels. This person is a champion of the consumer and applies those insights and input from sales and analytics toward developing and executing effective programs.  

What You Need to Know:  

• Develop a deep understanding of the consumer segments, channel partners and product to drive brand, commercialization and campaign strategy 

• Lead strategic commercialization planning for priority product launches, translating global brand, product and business objectives into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels. 

• Ability to craft a well-written brief founded on channel and user insights with clear objectives and deliverables  

• Develop clear product and category narratives that differentiate the brand, support premium positioning and help sales teams communicate value to dealers, retailers, Pros and consumers.  

• Lead cross-functional UX projects related to web/app improvements, DIY installation or Pro sales enablement, marketing automation and the purchase journey.  

• Develop internal and external communication materials (i.e. sell sheets, product launch guides, web content, sales and event materials, FAQs)   

• • Partner with global marketing teams to localize brand strategy, campaign assets and product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs. 

• Partner with multi-agency partners to bring ideas to life and extend campaign across relevant channels on time and on budget   

• Provides tradeshow support across product lines for key messaging, on site presence, and content support 

• Lead photography shot lists, prop guides and scheduling  

• Partner with outside agencies and cross-functionally on Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail), Claims & Packaging, Consumer Research and Paid & Earned Media Strategy & Performance  

• Support B2B, B2C and Ecommerce business in retailer expansion initiatives, sku management, promotional calendar and content development   

• Provide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts  

• Work closely with product managers and lead commercialization process of pro and residential products and accessories  

• Work closely with PR team on influencer and affiliate programs, brand partnerships and relevant consumer/industry opportunities 

What We Are Looking For: 

• Bachelor’s Degree  

• 5+ years marketing experience (preferably in marketing for consumer products) 

• Detail Oriented and Organized for effective project management 

• Strong management skills with ability to balance priorities and timelines  

• Proven communication skills, both written and oral  

• Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product positioning and market insights into successful commercial launch plans. 

• Travel is up to 15%