Assistant Marketing Manager, Paid Social

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Job Summary:
The Assistant Marketing Manager - Paid Social assists with the development and implementation of overall marketing programs and internal communications for the assigned line of business. This position is responsible for conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams. The position will report to a Manager or Senior Manager within Lowe's Marketing organization and will serve as a subject matter expert of an assigned division and the "point of contact" to key stakeholders.
Key Responsibilities:

• Develops strategic media programs that create growth supported by fact-based business cases.
• Leads the creation, planning and execution of omni-channel media plans across digital and traditional media channels (TV, OLV, Radio, Streaming Audio, Digital Display, Paid Social, Paid Search).
• Partners with the managers and cross-functional partners in an "agile type setting to execute programs across the marketing organization in alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs.
• Works closely with brand marketing, .com, operations, flex, store environment, merchandising, promotions/pricing, and others to execute a 360 omni-channel experience.
• Partners with direct manager in analyzing/interpreting data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans.
• Works to optimize media mix leveraging media mix modeling and other measurement KPIs.
• Serves as internal media subject-matter expert for contemporary media best practices, staying up to date on emerging trends and the changing media landscape.
• Identify new and emerging marketing tools and trends to innovate and further the marketing strategy.
• Works closely with media agency and large external vendors as the subject matter expert across verticals.

Required Qualifications:
• Bachelor's degree in Business Administration, Merchandising, Marketing or equivalent work experience in a relevant field • 4 years of Overall marketing experience • 1 year of Strong business acumen and experience running a P&L and/or working alongside P&L owners • 1 year of Leadership experience • 1 year of Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated team• Ability to report in office (Mooresville, NC)
Preferred Qualifications:
• 1 year of Experience leading brand or category work at a retailer or CPG company
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.