Account Executive - West Coast - SF/LA

Frequent Travel - West Coast - SF/LA

About the Role

Flashfood is tackling one of the world’s most urgent challenges: reducing food waste while making groceries more affordable. We partner with grocery retailers across North America to connect shoppers with great deals on food nearing its best-before date.

We’re growing our footprint with independent and regional grocers and are looking for a Sales Executive to join our Independent Grocer Sales team. This is a full-cycle sales role responsible for identifying, pitching, and closing new independent grocery partners in your assigned region. You’ll work closely with internal stakeholders and the Director of Independent Grocer Sales to build a strong pipeline and bring new banners onto the platform.

The ideal candidate is a resourceful, relationship-driven sales professional with deep experience in the grocery space, particularly within independent and regional operations. You understand the nuance of grocery buying cycles, bring a value-based sales approach to every conversation, and thrive in a fast-paced, high-ownership environment.

What You’ll Do

• Own the full sales cycle for independent and regional grocery prospects in your territory—from lead generation to signed agreement
  
• Develop and manage a robust pipeline in Hubspot, maintaining clean records and forecasting accuracy
  
• Leverage your existing network in the independent grocery industry to generate meetings and drive referrals
  
• Present Flashfood’s value proposition and platform to operations, marketing, and executive stakeholders
  
• Lead negotiations and proposal development, adapting deal structure based on partner needs
  
• Execute a value-based sales approach rooted in customer pain points and ROI
  
• Share partner feedback and market intelligence with internal teams to inform strategy and product roadmaps
  
• Adapt to shifting regional assignments based on market opportunities and demand
  

About You

• 5+ years of sales experience, ideally in B2B grocery or foodtech environments
  
• Proven track record selling into independent or regional grocery businesses
  
• Strong understanding of grocery software buying processes, budgeting, and decision-making timelines
  
• Existing network of relationships across operations, marketing, and leadership in the independent grocery space
  
• Experience navigating long or complex sales cycles with multiple stakeholders
  
• Highly skilled in phone-based and remote selling environments—you’re energized by inside sales
  
• Value-based selling mindset—you focus on outcomes, not just features
  
• Detail-oriented and organized—your Hubspot records are always accurate and up to date
  
• Self-starter who thrives in autonomy and is motivated by targets and impact
  

What Success Looks Like

• Consistent quota attainment and pipeline coverage
  
• New independent and regional banners signed and successfully handed off to onboarding
  
• Clear and consistent activity tracking in Hubspot
  
• Defined, predictable close timelines and a shortened, optimized sales cycle
  
• Positive feedback from prospective partners on communication, professionalism, and clarity
  
• Collaboration with internal teams to improve process and unlock vertical-specific opportunities
  

Why Join Flashfood?

You’ll be part of a mission-driven team that’s solving a real-world problem and helping millions of families save money in the process. We offer:

• Competitive base salary + performance-based commission
  
• Equity in a fast-growing, high-impact company
  
• Comprehensive health and dental benefits
  
• Flexible, remote-first work culture
  
• A chance to shape the future of independent grocery engagement with cutting-edge technology