Teams at Tinuiti

Serve as the technical bridge for Bliss Point MMM engagements: scope product fit with Sales, lead end-to-end data onboarding, enable client and internal teams for first model readouts, explain model methodology and outputs, coordinate cross-functional stakeholders, and implement AI/automation to standardize and scale processes.

Lead account analytics strategy: design measurement plans, testing roadmaps, and cross-channel analysis. Translate data into actionable insights and client-facing recommendations using BI tools, SQL, and statistical methods. Collaborate with media, strategy, and analytics teams to improve reporting, dashboards, and measurement quality.

Lead YouTube strategy for large enterprise clients, integrating the platform into marketing flows, enhancing campaigns using AI, and supporting cross-channel initiatives with a focus on measurable business outcomes.