Teams at The Lunar Solar Group

Leads CRM and lifecycle marketing strategy, client delivery, department operations, profitability, and team development. Develops retention programs across email, SMS, loyalty, subscription, and referral channels, particularly for Shopify-based DTC brands. Requires hands-on Braze expertise, Klaviyo knowledge, lifecycle audits, funnel strategy, segmentation, reporting, process development, and senior client leadership. Manages managers, strategists, and creatives while driving measurable revenue and customer lifetime value growth.

Build and own marketing measurement frameworks using media mix modeling, incrementality testing, and multi-touch attribution. Design experiments, conduct power analyses, validate models, reconcile measurement sources, and translate findings into client budget recommendations. Clean and integrate advertising, analytics, and commerce data, develop reusable code and templates, present statistical results to technical and nontechnical audiences, and support multiple clients across varied measurement environments.

Supports performance-driven creative strategy across UGC, paid social, static, and motion content. Develops concepts, hooks, briefs, and creative testing strategies; coordinates creators through production; reviews content and provides feedback; monitors social trends; collaborates with account management, paid media, designers, and editors; and contributes to client presentations, testing insights, and process improvements.