Rula
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Healthtech • Social Impact • Software • Telehealth
Create brand and campaign designs supporting B2B marketing, digital experiences, print, events, sales enablement, and partner marketing. Translate audience insights and messaging into compelling creative, independently own campaigns from brief through delivery, collaborate with writers and marketers, present design rationale, and maintain brand consistency. Preferred work includes healthcare experience, motion design, AI-assisted workflows, and modular design systems.
Healthtech • Social Impact • Software • Telehealth
Lead B2B activation marketing to drive patient starts from commercial referral channels by building scalable systems, attribution frameworks, and repeatable playbooks. Implement MarTech and data-driven strategies, run A/B and incrementality tests, automate campaign execution using AI/ML and LLM tools, and templatize activation campaigns while managing and growing a cross-functional team.
Healthtech • Social Impact • Software • Telehealth
Lead Rula’s provider growth strategy and execution, including supply-side acquisition, activation, retention, growth modeling, unit economics, funnel analytics, and cross-functional go-to-market alignment. Partner with executive leadership to expand care capacity, build a scalable operating system, and establish performance metrics. Initially operate as a strategic individual contributor, then build and mentor a dedicated Strategy and Operations or GTM team.
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