Teams at Rithum

Serves as a strategic technical advisor for enterprise and strategic clients, leading integrations, platform optimization, technical issue resolution, roadmap planning, and value realization. The role partners across Client Success, Product, Engineering, and Solutions Architecture; applies AI to analysis and workflow automation; manages technical workstreams; and mentors junior technical account managers.

Owns Rithum’s B2B performance marketing and digital advertising strategy, particularly Google Search PPC. Manages campaigns, budgets, keyword strategy, testing, analytics, optimization, reporting, and agency relationships. Uses platforms such as Google Ads and social advertising tools to improve acquisition, ROI, and revenue growth. Partners with creative, product, and analytics teams while applying AI to campaign planning, audience analysis, creative testing, reporting, and workflow automation.

Develop and execute account-based marketing strategies targeting priority accounts and buying groups. Run personalized, multi-channel campaigns across content, email, advertising, direct mail, webinars, and events to drive engagement, pipeline, expansion, and revenue. Partner closely with Sales, Demand Generation, Product Marketing, Customer Marketing, and Revenue Operations. Manage ABM vendors and budgets, analyze account-level performance, optimize campaigns, and apply AI and intent data to improve targeting and personalization.