Teams at Power Digital Marketing

Manage and optimize direct-response paid advertising campaigns for ecommerce clients across Meta, Google, TikTok, and other platforms. Responsibilities include campaign setup, tracking, QA, budget pacing, reporting, performance analysis, testing roadmaps, client communication, strategic optimization, and process improvement. The specialist independently manages workflows, identifies growth opportunities, presents data-driven insights, and uses technology and AI to improve campaign efficiency and outcomes.

Own a portfolio of 8–12 early-stage and growth-stage consumer brand accounts. Lead senior client relationships, quarterly growth diagnostics, prioritized marketing roadmaps, measurement infrastructure, cross-channel coordination, retention and expansion efforts, renewals, and revenue growth. Manage and develop 1–2 direct reports while coaching analysts and specialists. Use proprietary AI and performance tools to maintain account strategy, client sentiment, operational compliance, and measurable outcomes.

Own a portfolio of 4–6 lifestyle and high-value consumer accounts as the day-to-day strategic lead. Lead client communications, translate full-funnel performance data into actionable insights, coordinate paid, SEO, content, email, and creative teams, support retention and expansion strategies, and contribute to quarterly planning, renewals, and long-term client growth.