Teams at Playlist

Leads corporate strategy initiatives from scoping through execution, including partnerships and transactions. Develops investment theses, conducts research, builds financial models, and presents recommendations to executive leadership. Partners with Legal, Finance, and cross-functional stakeholders to align priorities, influence decisions, and execute strategic opportunities. Builds external relationships and mentors junior team members.

Owns end-to-end B2B lifecycle marketing campaigns across email, in-product messaging, SMS, and web channels. Develops segmented and personalized programs supporting acquisition, engagement, upsell, retention, and expansion. Leads campaign planning, execution, experimentation, reporting, and optimization while partnering with Product Marketing, Sales, Onboarding, Creative, and Marketing Technology. Uses analytics to define success metrics, improve performance, and strengthen automation capabilities.

Design and launch AI-native products for small businesses in health, beauty, and wellness. Partner with customers, Product, and Engineering to identify needs, shape product strategy, create end-to-end experiences, prototype with AI tools, and ship scalable workflows. The role owns design from early concepts through launch and iteration while establishing cohesive interaction patterns, reusable systems, and trust-centered experiences for probabilistic AI outputs.