Teams at Payscale

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Own the full renewal lifecycle for strategic enterprise accounts, including risk assessment, forecasting, procurement processes, negotiations, multi-year agreements, and closing. Partner with Customer Success, Account Management, Legal, Finance, and Deal Desk to protect recurring revenue and identify expansion opportunities. Maintain pipeline accuracy and execute save strategies for at-risk accounts while navigating complex Fortune 500–1000 buying cycles.

Generates qualified enterprise sales opportunities through outbound prospecting, lead qualification, territory planning, personalized email, phone, and LinkedIn outreach. Partners with Account Executives, handles objections, communicates product value to decision-makers, maintains Salesforce and Outreach records, provides market intelligence, achieves monthly pipeline goals, and supports team development through coaching and peer enablement.