Teams at Mission Lane

Lead strategy and creative direction for paid digital and social acquisition across platforms (TikTok, Meta, Snapchat, YouTube, CTV). Build and run always-on testing programs, manage digital creative spend and agencies, and partner with content, product, analytics, and compliance to optimize paid-to-owned conversion paths and improve prospect acquisition volume and quality.

Lead marketing operations for direct marketing campaigns in a regulated environment. Own process design, governance, digital asset management, QA/audit controls, vendor and team management, operational reporting, and identify automation opportunities to improve cycle times and compliance while scaling from direct mail into digital channels.

Lead data-driven contact strategy for delinquent customer outreach. Design and run Champion/Challenger tests across email, phone, and digital channels, build segmented outreach schedules, measure channel mix performance, and deliver a roadmap and executive-facing insights to optimize recovery, customer experience, and operational cost tradeoffs.