Teams at Kyra

Lead end-to-end influencer campaign strategy across TikTok, Instagram, YouTube, and other platforms. Develop creator casting logic, content formats, messaging, briefs, measurement frameworks, and performance KPIs. Use audience, platform, and first-party data to guide creative direction and optimization. Track cultural trends across fashion, beauty, CPG, and sports, contribute to pitches, present strategic recommendations to clients, and collaborate with account, campaign, paid media, and client solutions teams.

Plan, launch, manage, and optimize paid digital campaigns primarily across TikTok and Meta. Analyze performance against KPIs, apply test-and-learn strategies, manage budgets exceeding $500,000, present findings to clients, and provide data-driven recommendations. The role requires strong paid social expertise, analytical and numeracy skills, advanced Excel proficiency, cross-functional collaboration, and comfort working with international clients and teams.

Manage a portfolio of brand accounts, grow client relationships, optimize campaign performance, and drive revenue retention using data insights. Lead and coordinate with cross-functional teams to ensure smooth delivery of influencer marketing campaigns.