Teams at HubSpot

Lead go-to-market strategy for Breeze Assistant, define positioning, messaging, launches, and monetization. Partner with Product, Pricing, Sales, and CS to build enablement, demo narratives, adoption programs, and AI use-case content. Gather customer insights and competitive intelligence to refine messaging and drive adoption.

Lead Ads product strategy and roadmap, integrate paid media with CRM, partner with AI teams for intelligent campaign features, navigate ad-platform APIs and privacy constraints, use data-driven decision-making, and drive cross-functional execution from concept through launch to connect ad spend to revenue.

Lead frontend technical direction for the Trellis design system: design and build a production component library, define accessibility and theming models, create tooling and migration pipelines (codemods, refactoring automation), leverage AI coding agents, mentor senior engineers, and partner with PM/UX to drive frontend architecture and adoption across product teams.