Teams at Highwire (teamhighwire.com)

Leads integrated paid media strategies for B2B technology and healthcare clients. Oversees multichannel campaigns, media planning, audience targeting, budgets, measurement, optimization, demand generation, and pipeline growth. Advises clients and senior stakeholders, presents performance insights, mentors team members, ensures privacy compliance, and improves campaign effectiveness across paid search, social, programmatic, native, retargeting, and ABM programs.

Develop and execute integrated social media strategies for B2B technology and healthcare clients across paid, earned, shared, and owned channels. Build client relationships, direct creative collaboration, monitor campaign performance, identify optimization opportunities, manage timelines, track industry trends, and mentor junior team members. The role also contributes to agency training, networking, and growth of the social media practice.

Owns Highwire’s multichannel marketing strategy across social, email, CRM, lifecycle programs, online events, and paid media partnerships. The role designs nurture programs, manages HubSpot automation and data governance, oversees webinars, establishes channel KPIs, and builds HubSpot and GA4 dashboards connecting activity to pipeline and revenue. This manager coordinates internal teams and contractors, directs launches, analyzes performance, and provides optimization recommendations to marketing leadership.