Teams at Directive Consulting

Manage approximately five B2B paid media accounts, supporting clients, developing quarterly strategies, and optimizing PPC campaigns across Google, Facebook, and LinkedIn. Responsibilities include budget management, keyword research, ad copywriting, audience targeting, lead-routing verification, vendor coordination, campaign analytics, client communication, referrals, renewals, and cross-selling. The role requires measurable results for SaaS, mid-market, and enterprise clients, with occasional client travel.

Client-facing paid social strategist responsible for building, executing, and optimizing LinkedIn and paid social campaigns for B2B mid-market and enterprise clients. Manage multiple accounts, create quarterly strategies and budgets, analyze performance via analytics tools, ensure accurate CRM lead routing, coordinate with vendors, drive upsells, and report results to clients and internal stakeholders.

Client-facing role managing paid social strategies for B2B clients, executing and optimizing LinkedIn campaigns, building quarterly strategies, managing budgets, analyzing performance, ensuring lead routing, and driving client growth and cross-sells.