Teams at ConnectWise

Lead and scale ConnectWise’s organic B2B social media strategy across corporate channels. Manage publishing, listening, analytics, community engagement, executive thought leadership, employee advocacy, event amplification, and social selling training. Use Sprinklr and AI-driven workflows to improve efficiency, content performance, and reporting. Translate complex technology concepts into compelling content for IT professionals, MSPs, customers, and technology leaders while monitoring trends and providing actionable insights.

Leads ConnectWise’s content strategy and corporate communications function, including narrative governance, editorial direction, executive communications, thought leadership, PR, internal and partner communications, social engagement, crisis readiness, reputation analytics, and content operations. Manages a multidisciplinary team, advises executives, builds communications workflows and governance, oversees reporting and AI-enabled processes, and aligns messaging with brand, product, partner, and revenue priorities.

Leads strategy and execution for customer retention, expansion, product adoption, and lifecycle engagement in a B2B SaaS environment. Builds signal-driven programs using product usage, health scores, behavioral data, and lifecycle milestones. Partners across Customer Success, Product, Revenue, and Demand Generation, supports customer advocacy, owns growth-related metrics, and builds a customer marketing team.