Teams at Citi

The CX Analytics Senior Lead transforms customer feedback into actionable insights to improve business performance, leveraging data analysis and effective communication at the executive level.

Lead OSINT analysis for complex fraud, cyber, insider, and security investigations. Collect from open, deep, and dark web and social media; apply qualitative and quantitative methods, link and digital footprint analysis; produce written products and briefings; manage multiple projects, improve processes, and mentor junior staff.

Lead strategic planning and end-to-end execution of commerce media campaigns. Translate client objectives into campaign setup, measurement, and troubleshooting; partner cross-functionally to build marketing infrastructure, present roadmaps to senior leadership, and optimize digital customer journeys and adoption of mobile features.