Charter Schools USA Benefits Overview

The School Enrollment and Marketing Administrator develops and executes marketing, outreach, enrollment, retention, and family engagement strategies for assigned schools. Responsibilities include community partnerships, social and digital content, events, application pipeline management, enrollment reporting, registration coordination, retention campaigns, staff training, and performance updates. The role collaborates with school leaders, registrars, marketing teams, families, and community partners to meet enrollment targets and strengthen school awareness and advocacy.

Assists the principal with school-wide leadership, educational program implementation, staff supervision, student discipline, recruiting, personnel administration, compliance, stakeholder communication, facility oversight, and school operations. Serves as acting principal when needed and supports instructional improvement through analysis of student, attendance, discipline, and assessment data.

Develops and oversees curriculum plans, maps, assessments, and instructional programs across schools. Coaches Curriculum Resource Teachers, supports school leadership, analyzes data, creates action plans, and designs professional development. Conducts school visits, facilitates trainings and meetings, supports instructional best practices, and collaborates across departments to improve educational outcomes.