Teams at The Channel Company

Lead partner marketing planning and activation across AWS and partners: onboard and ready partners for co-sell, develop target account lists and campaigns, enable assets and playbooks, coordinate joint outreach and events, drive qualified leads into the co-sell process, and provide a single point of coordination to scale repeatable partner marketing execution.

Lead partner-led marketing initiatives: design and execute GTM strategies, manage MDF-funded campaigns and agencies, enable partners with playbooks and training, drive demand generation, measure performance, and optimize campaigns to maximize ROI.