Teams at Brightside Health

Own member lifecycle to grow, engage, and retain patients. Design nurture and newsletter campaigns, optimize onboarding workflows, partner cross-functionally to reduce churn, improve engagement (check-ins, bookings, attendance), define KPIs, and analyze program impact to optimize member outcomes.

Produce high-performing growth creative by researching audience insights, analyzing creative performance and trends, and delivering 5–10 assets weekly (video, UGC, static). Partner with performance marketing to test and iterate, using AI and data to prioritize work and optimize messaging.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.