Teams at Bobbie

Leads Bobbie’s in-house UX/UI function, designs subscription experiences across web and mobile, and owns the design system and Figma standards. Conducts customer research, usability testing, funnel analysis, competitor analysis, and A/B testing to improve conversion and retention. Partners with Product, Creative, Lifecycle, Marketing, and Engineering on personalization and subscriber journeys. Manages agency partners, mentors designers, establishes workflows and accessibility standards, and guides projects from problem definition through delivery.

Own Bobbie’s digital growth product initiatives across acquisition, ecommerce, checkout, subscription, personalization, and AI-powered experiences. Lead experimentation from hypothesis through analysis, use customer and behavioral data to prioritize improvements, and partner cross-functionally with Design, Engineering, Data, Marketing, and Operations. Success is measured through conversion, funnel progression, checkout completion, average order value, subscription performance, experiment velocity, and incremental growth.

Leads consumer, category, market, and growth insights across infant formula and new ventures. Supports qualitative and quantitative research, opportunity sizing, commercialization, pricing, go-to-market strategy, KPI dashboards, syndicated data analysis, campaign evaluation, launch measurement, and executive reporting. Partners cross-functionally with Innovation, Marketing, Sales, Product Development, Finance, research agencies, and data providers to translate intelligence into actionable growth recommendations.