Teams at Basis

Develops and presents integrated media strategies for brand and agency clients, oversees media planning quality, negotiates vendor inventory and pricing, manages insertion orders and campaign budgets, and ensures KPI delivery. Partners with research, analytics, ad operations, finance, and sales teams to execute campaigns, resolve issues, improve client satisfaction, and retain accounts. Mentors junior planners and provides clients with insights on digital advertising trends and innovation.

Develop and monitor integrated media plans across digital, programmatic, search, and social channels. Recommend media strategies, negotiate vendor inventory and pricing, manage insertion orders and campaign budgets, coordinate analytics and reporting, and support billing and creative trafficking. The role also provides client service, KPI guidance, campaign optimization, and collaboration with sales, analytics, ad operations, and media buying teams.

Own and optimize paid search campaigns across Google, YouTube, Bing, Walmart, Amazon, and other platforms. Translate client goals into buying strategies, monitor performance, troubleshoot campaign issues, deliver insights, and communicate proactively with clients and cross-functional teams. The role also supports process improvement, platform adoption, testing, training, and campaign quality while using Basis tools and AI to improve efficiency.