Leads digital merchandising strategy across consumer discovery and purchasing surfaces. Develops merchandising capabilities, runs A/B experiments, analyzes learner behavior and marketplace trends, and optimizes engagement, conversion, retention, and revenue. Partners with Product, Engineering, Design, Marketing, Analytics, and Content teams to improve curation, personalization, recommendations, cross-sell, and upsell. Establishes scalable merchandising practices, operating models, and measurement frameworks across Coursera and Udemy.