[Wattpad] Creative Strategist, Performance Marketing (Independent Contractor)

Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, people around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here. 

As our new Creative Strategist,  you will contribute to the performance marketing practice at Wattpad by designing advertising concepts and campaigns, including managing creative development operations, building up our knowledge base of effective creative approaches through testing & experimentation, and supporting the development of systems and processes that will allow the marketing team to thrive. You will have the opportunity to derive insights from Wattpad’s existing base of monthly visitors and industry best practices and trends to help inform our current and future ad creative strategy for existing and new channels. 

This is a contract for an initial 3 months in duration with the possibility of being extended.

What you’ll be doing:

• Conducting research to stay up to date with advertising trends, techniques and best practices, while identifying opportunities for our campaigns. 
• Generating unique and effective advertising concepts for Wattpad including project managing creative and copy direction, briefing, consolidating feedback, and timely delivery across all formats (static, video, carousel, stories, etc.)
• Storyboarding ad concepts shortlisted from your idea backlog and presenting them to the team during creative kickoff
• Extracting ideas from other team members to build concepts that can work for ad campaigns while supporting broader marketing and business goals 
• Ensuring ad briefs and creatives meet Brand Guidelines and the standards of what makes a high-performing ad set for our business 
• Using performance metrics from the advertising platforms alongside input from the Performance Marketing Manager to understand what concepts are working and what we should test next, presenting insights with the broader team at a regular cadence
• Leveraging performance insights to consistently optimize our ad creative strategy and apply winning strategies to upcoming campaigns with flexibility  

What we're looking for:

• A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must
• In-depth understanding of how to create the best content and ads for Instagram, Facebook, YouTube, X, and TikTok
• Educational or working experience in marketing, design, advertising, or  communications  
• Strong organizational or project management skills
• You can demonstrate an understanding of paid media channels and have a point of view on which brands are doing amazing work in marketing/advertising 
• You are comfortable with and excited by data, and can glean learnings and insights from numbers to make data-driven decisions
• Ability to recognize successful concepts and devise a strategy to systematically experiment with variations of them
• Strong visual storytelling skills and proficiency with copywriting optimized for ads 
• Ability to clearly articulate creative concepts through written, verbal and visual communication
• Understanding of research methods and tools that can be used for knowing our potential and existing users and generating ad concepts
• Ability to work well with cross-functional Creative and Growth teams that contain both left and right brain thinkers

Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.

About Wattpad

Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.

What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.

What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.

How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.

Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period. 

Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.  

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.