VP, US Group Product Marketing Leader

Description and Requirements
Title: VP, US Group Product Marketing Leader Location: New York, NY Setting: Hybrid Reports to Title: EVP, Chief Marketing & Communications Officer
The Opportunity The Vice President, US Group Product Marketing Leader serves as a strategic partner to the Product, Sales, and Marketing teams and is responsible for shaping how MetLife's U.S. Group Benefits products are positioned to employers, brokers, and employees. This role plays a critical part in defining the value proposition and market narrative across MetLife's diverse portfolio including core benefits and voluntary offerings.
This is a high-impact, upstream marketing role focused on product positioning, market insights, and strategic storytelling enabling more effective differentiation, customer relevance, and commercial outcomes. The ideal candidate brings sharp analytical thinking, a customer-first mindset, and deep experience developing product narratives that bridge business strategy and human insight.
How You'll Help Us Build a Confident Future (Key Responsibilities)

• Value Proposition Development: Craft and refine differentiated value propositions for MetLife's full suite of Group Benefits products, grounded in customer needs, competitive dynamics, and market opportunity.
• Product Positioning & Messaging: Define the strategic messaging frameworks that clarify each product's role, relevance, and advantage within the broader portfolio and benefits ecosystem.
• Strategic Narrative Building: Develop cohesive stories that connect MetLife's product capabilities to the changing needs of employers, employees, and brokers-shaping how the brand shows up across touchpoints.
• Market & Customer Insights: Partner with Research, Product, and Strategy teams to identify emerging trends, unmet needs, and whitespace opportunities that inform product strategy and messaging.
• Portfolio Storytelling: Establish a clear, compelling narrative that ties MetLife's diverse product offerings together in a way that resonates with key stakeholders and supports cross-product growth.
• Thought Partnership: Act as a strategic thought partner to Product, Sales, and Marketing leadership providing insight, guidance, and perspective on how to position offerings for maximum impact.

What You Need to Succeed (Required Qualifications)

• 8 -10+ years of experience in product marketing, brand strategy, or strategic communications, ideally in insurance, financial services, healthcare, or technology.
• Expertise in building differentiated value propositions and translating complex offerings into clear, human-centered narratives.
• Strong analytical thinking with the ability to synthesize market, customer, and competitive insights into actionable strategies.
• Experience working closely with product teams and influencing go-to-market direction without owning execution.
• Exceptional storytelling and strategic writing skills, with an eye for nuance and relevance across audiences.
• Bachelor's degree required; advanced degree (MBA or similar) preferred.

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Location Expectation: This is a hybrid role requiring a minimum of 3 days per week in office.
The expected salary range for this position is $238,800 to $318,300. This role may also be eligible for annual short-term incentive compensation and stock-based long-term incentives. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World's 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$238,800 to $318,300
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