Job Description:
Role Summary/Purpose:
The VP, Senior Product Marketing Manager will configure platform-centric Product, Feature, Capability and Channel (PFCC) messaging, positioning and marketing collateral to drive go-to-market strategies and enable our sales teams, aligned with our Digital platform. They are a crucial marketing partner for the platform and client marketing teams in the commercialization of our PFCC, and as part of the Go-to-Market platform pod working team.
Successful candidates will demonstrate highly strategic thinking and marketing expertise as well as personal attributes like strong business acumen and judgement, confidence, attention to detail, teamwork, objectivity and accountability. They will be adept at identifying business opportunities and marketing tactics and strategies across channels while maintaining a deep understanding of the importance of great customer experiences.
Our Way of Working
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Positioning – Adapt foundational PFCC messaging into platform- and channel-appropriate messaging. Includes cross-functional partnership with platform and client teams, consumer engagement marketing, industry marketing, cardholder marketing, product management, operations and sales teams to configure product positioning and messaging that resonates best with target audience(s).
Partnership with Go-to-Market teams – work with Sales Engagement team to best communicate the value proposition of the PFCC to the sales teams and assist in the development of platform-specific sales tools that support the selling process. Partner with Product Learning team and Platform Support teams to drive successful client-specific PFCC integration planning and launches. Participate in the GTM “Platform Pod” working team with these team members, providing PFCC marketing perspectives/recommendations for that platform and its clients.
Marketing Execution – develop a PFCC marketing plan, including key activities to support driving the awareness and adoption of our PFCC by platform and/or client. Includes charting the customer journey(s) and decision-making criteria in collaboration with SYF marketing partners, and accountability for the platform product marketing workstream in a PFCC’s commercialization. Includes development and execution of learning agenda(s) related to ongoing PFCC messaging, positioning, value proposition and related sales tools’ refinement.
Configure existing assets and/or develop net-new marketing tools and sales collateral for effective platform/client B2B and B2B2C engagement
Market intelligence –be the expert on your competition to ensure that marketing articulates a differentiated, compelling value proposition
Analysis & optimization – assess PFCC marketing effectiveness on an ongoing basis, and provide the business with partner/ customer feedback
Perform other duties and/or special projects as assigned
Day-to-day oversight of contributing Product and Capabilities Marketing team members’ workloads and priorities, to ensure successful program strategic approach and delivery
Qualifications/Requirements:
Bachelor’s Degree. In lieu of degree, HS Diploma/GE and 10+ years of marketing experience
Minimum of 6 years of marketing management or product marketing experience
Ability to travel as needed.
Desired Characteristics:
Strong business-to-business (B2B) and business-to-business-to-consumer (B2B2C) marketing experience and product marketing skills including experience developing value proposition, branding/positioning and marketing acquisition, lifecycle and communications programs.
Collaborative team player with demonstrated ability to build relationships and influence across all levels of internal and external organizations levels - comfortable interacting with senior business leaders, presenting to all levels of the organization and gaining buy-in.
Ability to think strategically and creatively to drive desired results (ability to lead clients with a consultative approach)
Excellent verbal and written communication and presentation skills
Experience in either the Financial Services industry or eCommerce and digital retail industries
Sales experience a plus but not required
Strong working knowledge of multi-channel marketing campaigns
Solid blend of strategic thinking and execution
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Grade/Level: 12
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
MarketingTop Skills
Synchrony Charlotte, North Carolina, USA Office
10840 Ballantyne Commons Pkwy, Charlotte, NC, United States, 28277
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