VP, Product Management, Healthline

As the Vice President of Product, you will be responsible for aligning product strategy to business outcomes, scaling platform capabilities, and delivering experiences that drive measurable engagement, care outcomes, and monetization. We are looking for a leader who will develop a deep understanding of the business strategy and translate market trends and customer needs into a product strategy that ensures business growth and revenue goals are achieved. It requires sharp product instincts, operational excellence, and the ability to lead cross-functional teams in a matrixed, high-growth environment.

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

• Define a product vision for Healthline that reflects the company's mission, user needs, and monetization goals
• Translate long-term platform strategy into actionable roadmaps
• Identify step-change opportunities to drive user acquisition, engagement, and loyalty across both logged-in and anonymous users

• Build a product-oriented culture, raising the talent bar within the product discipline by nurturing and growing product talent. This includes introducing growth opportunities, improved processes for collaboration and iteration, as well as enhanced career trajectories for the team. 
• Lead a high-performing team of Group PMs, Senior PMs, and ICs responsible for core experiences including Care Journeys, Content Platforms, CMS, SEO, Personalization, and Known User
• Cultivate a strong product culture grounded in craft, accountability, and user-first thinking
• Drive hiring, mentoring, and development of product managers, while managing resourcing trade-offs and org structure

• Build bridges and inspire the best in others by connecting teams, strategies and stakeholders. 
• Partner closely with engineering, design, editorial, clinical, data, and revenue teams to deliver cohesive, scalable, and personalized product experiences
• Act as a connective tissue across properties, reducing redundancy and unlocking platform leverage
• Translate company goals into product strategy through deep cross-functional collaboration

• Define and own outcome-based KPIs such as care journey completion, engagement yield, known user growth, and monetizable conversion
• Ensure teams are grounded in metrics, experimentation, and data-informed iteration
• Prioritize and deliver initiatives that drive revenue, reduce drop-off, and increase user lifetime value

• 10+ years in product leadership roles, including 3+ years managing product leaders (Directors, GPMs, or equivalent)
• Proven track record of delivering measurable business outcomes in a high-scale, consumer-facing environment
• Experience across at least two of the following: wellness, media, personalization, or content platforms
• Deep fluency in product management principles: roadmapping, discovery, metrics-driven iteration, and experimentation
• Strong cross-functional leadership, with demonstrated success in matrixed organizations
• A true growth-stage leader - one who loves that every day is different where no task is too small; an entrepreneurial spirit that is flexible, experimental, and resourceful
• Ability to narrate a story for what problem you’re solving for and the vision you’re going after, combined with the capacity to dive into minute details
• Ability to win followership and be an active and collaborative thought partner
• An appreciation for design and an ability to translate customer needs into compelling experiences and products

• Background in health content
• Familiarity with SEO
• Experience with monetization models such as media or sponsored content

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $183,750 - $245,000*
  *Note actual salary is based on geographic location, qualifications and experience
• LTIP and Bonus Potential
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

We do not provide visa sponsorship for this role at this time.

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